The Master International Marketing and Brand Management program at Munich Business School is designed for students seeking to specialize in the strategic aspects of marketing and brand development in a global context. The program emphasizes practical application through real-world business projects and offers opportunities for international exposure through a semester abroad or a dual degree option. It integrates psychological and behavioral economics principles to understand consumer decision-making, preparing graduates for diverse roles in international marketing and brand strategy.
The curriculum is structured over two semesters for the single degree, with an optional third semester for a semester abroad or an internship. The program combines specialized modules in International Marketing and Brand Management with broader International Business and Management topics, alongside executive skills development. Students can also choose elective courses in international focus regions and languages.
Graduates are prepared for a wide range of roles in marketing and brand management within international companies. The program's focus on practical experience and global perspectives equips students for positions in brand strategy, digital marketing, international market analysis, and product management.
Candidates who have studied or worked in a non-German speaking country for at least one year may have the option to complete a subject-specific internship in a German-speaking company during the 3rd semester.
Tuition fees and living costs should be confirmed directly with Munich Business School.
AACSB, CHE, Wirtschaftswoche
Applicants need a completed bachelor's degree with a minimum of 180 ECTS credits, preferably in business or a related field. Proof of English proficiency, such as IELTS, TOEFL, or a Cambridge Certificate, is also required, as the program is taught entirely in English.
The program duration is 18 months for the Single Degree option. There is also a 24-month option available for those pursuing a Dual Degree.
The Master International Marketing and Brand Management program is taught 100% in English.
Yes, MBS Scholarships are available, offering up to € 4,000. These are awarded based on academic merit and/or financial need, with application details available upon request.
Graduates are prepared for various roles in international marketing and brand management, including Brand Manager, Marketing Manager, Digital Marketing Specialist, and International Marketing Strategist. The program equips students for positions in brand strategy, digital marketing, international market analysis, and product management.
The application process involves submitting an online application via the Munich Business School portal, along with required documents like academic transcripts, degree certificates, proof of English proficiency, a CV, and a motivation letter. Shortlisted candidates will then be invited for an interview.