This Master of Business Management (MBM) program with a specialization in Digital Marketing & Communication offers a rigorous academic challenge combined with practical application. You will explore core business administration subjects, global economics, and strategic management, while diving deep into the dynamic world of digital marketing. The curriculum focuses on the impact of the internet, social media, and mobile technologies on advertising and communication strategies, preparing you to leverage big data analytics and up-to-date marketing techniques. The program incorporates project weeks, professional inquiry, and a professional-based learning module, which may include a work placement, often linked to your final project. Through intensive, block-format learning, you'll engage with diverse, international student groups. Teaching methods emphasize interactive learning, including group work, case studies, presentations, and live projects, often with guest lecturers from industry and partner universities. This approach ensures you develop not only theoretical knowledge but also practical problem-solving and leadership skills, making you a valuable asset in today's digitally driven business landscape.
The Master's program is delivered in an intensive block format, with two modules covered every 6 weeks. Core modules are inter-disciplinary, shared with students from other specializations. The rolling entry system ensures a dynamic and international cohort. Teaching includes lectures, presentations, tutorials, and case studies with an emphasis on interactive learning, often co-taught by Wittenborg faculty and guest lecturers.
Graduates are well-prepared for global careers in companies and organizations that recognize the critical importance of digital marketing and communication strategies in the current business environment. The program's emphasis on academic research, professional exposure, and international perspective opens multiple career paths.
All applicants are interviewed to assess motivation. Non-EU students requiring a visa must provide proof of sufficient funds and undergo a screening process to ensure immigration status.
The tuition fee is for the complete 18-month program.
Dutch Ministry Croho (Registration 49149)