Master of Science in Integrated Marketing Communication

The Master of Science in Integrated Marketing Communication (MS in IMC) program equips students with the strategic skills to create, manage, and protect brands throughout their lifecycle. You will gain a deep understanding of consumer behavior, learn to establish target audiences, and master the deployment of paid and earned media for effective brand promotion. The program emphasizes integrating messaging strategies from public relations and advertising, along with developing leadership skills for managing departmental budgets and teams. This degree prepares you to synthesize a full range of communication disciplines into cohesive, brand-focused experiences. You will be adept at delivering consistent, consumer-centric content across all communication channels. The program fosters collaboration with faculty and peers, expands your professional network, and offers career services to support your development as a leader in the integrated marketing communication field.

Curriculum

The MS in Integrated Marketing Communication is a 36-credit program designed for flexibility, offered in both hybrid and 100% online formats. Students can transfer up to six relevant credits. The curriculum includes a choice of capstone options and electives in areas like Persuasion and Public Opinion, Global Marketing, or Digital Marketing. Below is a sample of core courses:

1. Core Courses
   • Social MediaCOM733
   • Digital Media AnalyticsCOM734
   • Digital StorytellingCOM735
   • Integrated Marketing Communication PlanningCOM744
   • Communication ResearchCOM703
   • AdvertisingCOM725
   • Integrated Marketing CommunicationsCOM742
   • Communication, Ethics & SocietyCOM701
   • Media RelationsCOM705
   • Consumer BehaviorMGMT740
2. Electives/Capstone
   • Global MarketingMGMT744
   • Digital MarketingMGMT746
   • Persuasion and Public OpinionCOM738

Careers

Graduates of the MS in Integrated Marketing Communication program are prepared for a variety of roles in the evolving field of marketing and communications. The demand for professionals skilled in managing brand presence and consumer engagement across multiple platforms is growing.

• Marketing Manager or Director
• Social Media Manager or Director
• Public Relations Specialist
• Content Marketing Strategist
• Market Research Analyst
• Digital Marketing Specialist
• News Analyst