NEW YORK UNIVERSITY · UNITED STATES
Master of Science in Integrated Marketing
Master's · Taught in en
At a glance
24 mo
Duration
—
IELTS
—
Tuition / yr
en
Language
Master's
Level
- 42Total Credits Required
- 3Core Marketing Courses
- 3Concentration Courses
- 1Capstone Project
- 3 SpecializationsBrand Management, Digital Marketing, Marketing Analytics
The Master of Science in Integrated Marketing program at NYU School of Professional Studies is designed to equip students with the theoretical knowledge, analytical skills, and effective methodologies needed to become leaders in marketing. The program focuses on enabling graduates to implement compelling marketing campaigns, increase market share, and improve an organization's profitability. Students gain a strong foundation through core courses that address the evolving demands of the marketing profession and can choose to specialize in areas such as digital marketing, brand management, or marketing analytics.
Curriculum
The program requires the completion of 42 credits, including core courses, concentration courses, and a capstone project. Students can specialize in Brand Management, Digital Marketing, or Marketing Analytics, or combine courses from different concentrations with advisement.
- Year 1, Semester 1
- Integrated MarketingINTG1-GC 1000
- Campaign I: Strategy & ExecutionINTG1-GC 1005
- Finance for Marketing DecisionsINTG1-GC 1030
- Statistical Measurements, Analysis & ResearchINTG1-GC 1055
- Year 1, Semester 2
- Campaign II: Planning & ManagementINTG1-GC 1015
- Competitive StrategyINTG1-GC 1011
- Digital MarketingINTG1-GC 1035
- Database Management & ModelingINTG1-GC 1025
- Year 2, Semester 1
- Brand StrategyINTG1-GC 2200
- Social Media & The BrandINTG1-GC 2100
- InternshipINTG1-GC 2015
- Special TopicsINTG1-GC 3100
- Year 2, Semester 2
- The C-Suite Perspective: Leadership & Integrated MarketingINTG1-GC 1060
- CapstoneINTG1-GC 4000
Frequently asked questions
- What are the entry requirements for the Master of Science in Integrated Marketing program?
- To be eligible, you must have completed a U.S. bachelor's degree or its international equivalent. Admissions decisions are made through a holistic review process; please visit the SPS Admissions website for detailed requirements.
- How many credits are required to complete the program?
- The program requires the completion of 42 credits. This includes core courses, concentration courses, and a capstone project.
- What are the available specializations within the Integrated Marketing program?
- Students can choose to specialize in Brand Management, Digital Marketing, or Marketing Analytics. You can also combine courses from different concentrations with advisement.
- What is the application deadline for Fall admission?
- The application deadline for Fall admission is February 14.
- What documents are typically required for the application?
- Required documents usually include academic transcripts, TOEFL scores (if applicable), GRE scores (optional), a statement of purpose, a resume or CV, and letters of recommendation.
- What are the tuition fees and living costs for this program?
- Tuition fees and living costs are not specified in the provided program data. Please refer to the NYU School of Professional Studies website for current tuition rates and information on living expenses.
Entry requirements
Bachelor's DegreeCompletion of a U.S. bachelor's degree or its international equivalent.
Admissions decisions are made through a holistic review process. Visit the SPS Admissions website for detailed application requirements.
Fees
Tuition (international)Tuition fees are not specified in the provided text. Please refer to the NYU School of Professional Studies website for current tuition rates.
Tuition (home)Tuition fees are not specified in the provided text. Please refer to the NYU School of Professional Studies website for current tuition rates.
LivingLiving costs are not specified in the provided text.
The provided text includes a working paper on transaction costs in financial markets, which is not directly related to program fees.
How to apply
1. Visit GSAS Admissions ResourcesBegin by visiting the GSAS Application Resource Center for comprehensive information on the application process.
2. Prepare Application MaterialsGather all required documents, which typically include academic transcripts, TOEFL scores (if applicable), GRE scores (optional), a statement of purpose, a resume or CV, and letters of recommendation.
3. Submit ApplicationComplete and submit your application through the GSAS Online Application Portal.
Frequently asked questions
What are the entry requirements for the Master of Science in Integrated Marketing program?
+
To be eligible, you must have completed a U.S. bachelor's degree or its international equivalent. Admissions decisions are made through a holistic review process; please visit the SPS Admissions website for detailed requirements.
How many credits are required to complete the program?
+
The program requires the completion of 42 credits. This includes core courses, concentration courses, and a capstone project.
What are the available specializations within the Integrated Marketing program?
+
Students can choose to specialize in Brand Management, Digital Marketing, or Marketing Analytics. You can also combine courses from different concentrations with advisement.
What is the application deadline for Fall admission?
+
The application deadline for Fall admission is February 14.
What documents are typically required for the application?
+
Required documents usually include academic transcripts, TOEFL scores (if applicable), GRE scores (optional), a statement of purpose, a resume or CV, and letters of recommendation.
What are the tuition fees and living costs for this program?
+
Tuition fees and living costs are not specified in the provided program data. Please refer to the NYU School of Professional Studies website for current tuition rates and information on living expenses.