UNIVERSITY OF GOTHENBURG · SWEDEN
Master of Science in Marketing and Consumption
Master's · Taught in en · UCAS GU-82017
At a glance
24 mo
Duration
—
IELTS
€17k
Tuition / yr
en
Language
Master's
Level
- 2 yearsDuration
- 120 credits (ECTS)ECTS Credits
- EnglishLanguage of Instruction
- CampusStudy Mode
- Göteborg, SwedenLocation
- Focus on SustainabilitySpecial Feature
This Master's programme in Marketing and Consumption focuses on understanding consumers, branding, and addressing sustainability challenges in a global market. It's designed for students interested in the role of marketing and consumption in contemporary society, their cultural contexts, and global impact. Through research-based courses, you'll develop strategic thinking and advanced skills in marketing and consumption. The programme explores regional, national, and global aspects of sustainable consumption, consumer behaviour, and maintaining a competitive edge. You'll study with an international cohort, preparing you for a global career. The curriculum combines current marketing theories with real-world case studies, often developed in collaboration with businesses. You can tailor your studies with elective courses and have the option to spend a semester abroad.
Curriculum
The programme offers a variety of learning activities including case studies, lectures, seminars, labs, and presentations. Guest lecturers from partner companies and organizations frequently share their expertise. You can specialize through elective courses in marketing or related fields like events, tourism, logistics, innovation management, and international business. The programme concludes with a Master's thesis.
- Year 1
- Year 2
Careers
Graduates are well-prepared for PhD studies due to the programme's research focus. Career opportunities exist in both the public and private sectors. Alumni have secured roles in leading Swedish and international companies.
- Media planner and assistant planner
- Marketing and digital marketing coordinator
- Marketing assistant
- Trade marketing professional
- Transport manager
- eBusiness specialist
Frequently asked questions
- What are the entry requirements for the Master of Science in Marketing and Consumption?
- You need a Bachelor's degree equivalent to 180 ECTS credits, with specific coursework in Business Administration and Statistics/Quantitative Methods. Proof of English proficiency is also required.
- How much does the Master of Science in Marketing and Consumption cost for international students?
- The full programme tuition fee for students outside the EU/EEA/Switzerland is 192,000 SEK. There is also a 900 SEK application fee for these students.
- What is the duration of the programme?
- The Master of Science in Marketing and Consumption is a 2-year programme, totaling 120 ECTS credits.
- In which language is the programme taught?
- The language of instruction for this programme is English.
- How do I apply for the programme and what are the key deadlines?
- Applications are submitted through universityadmissions.se. The application period for the Autumn Intake is typically from October 16 to January 15, with the tuition fee payment deadline usually by May 1 for newly admitted students.
- What career paths can I pursue after completing this Master's degree?
- Graduates can pursue roles such as Media Planner, Marketing Coordinator, or eBusiness Specialist. The programme also prepares students for PhD studies due to its research focus.
Entry requirements
Bachelor's degreeEquivalent to 180 ECTS credits from an internationally recognized university.
Business AdministrationMinimum 30 credits of courses in Business Administration, OR minimum 15 credits in Business Administration and 15 credits in Sociology, Psychology, Communication, or Economics.
Statistics/Quantitative MethodsMinimum 15 credits in Statistics, OR 7.5 credits in Statistics and 7.5 credits in Quantitative Methods and/or Mathematics.
English 6 / English B (Swedish upper secondary school)Or equivalent level from an internationally recognized test.
Selection is based on GMAT score (Group 1), personal motivation application (Group 2), or number of university credits (Group 3). Applicants whose test results or motivation application do not meet minimum requirements are placed in Group 3. If multiple applicants have the same merit rating, selection is made by ballot.
Fees
Tuition (international)192,000 SEK for the full programme.
Tuition (home)No fees are charged for EU/EEA citizens, Swedish residence permit holders, and exchange students.
LivingNot specified.
The first payment for tuition is 48,000 SEK. Students required to pay tuition fees outside the EU/EEA and Switzerland must also pay a 900 SEK application fee to universityadmissions.se. Payments can be made via bank transfer or card. The deadline for newly admitted students to pay tuition fees for the autumn semester is 1 May. Card payments are recommended for faster processing and to aid residence permit applications.
How to apply
1. Check EligibilityEnsure you meet both the general and programme-specific entry requirements, including academic qualifications and English language proficiency.
2. Create an AccountRegister an account on the University Admissions in Sweden website (universityadmissions.se).
3. Submit ApplicationComplete and submit your online application through universityadmissions.se within the specified application period.
4. Pay Application FeeIf you are a citizen of a country outside the EU/EEA/Switzerland, pay the application fee of 900 SEK to universityadmissions.se.
5. Upload DocumentsUpload all required supporting documents (transcripts, degree certificates, CV, etc.) to your University Admissions account by the document submission deadline.
6. Submit Motivation Application (if applicable)If selected for Group 2, submit your personal motivation application by the specified deadline.
7. Pay Tuition Fee (if applicable)If you are admitted and are a fee-paying student, pay the first installment of your tuition fee (48,000 SEK) by the deadline (e.g., 1 May for autumn intake).
8. Receive Admission NotificationAwait the notification of selection results and further payment instructions if you are a fee-paying student.
Frequently asked questions
What are the entry requirements for the Master of Science in Marketing and Consumption?
+
You need a Bachelor's degree equivalent to 180 ECTS credits, with specific coursework in Business Administration and Statistics/Quantitative Methods. Proof of English proficiency is also required.
How much does the Master of Science in Marketing and Consumption cost for international students?
+
The full programme tuition fee for students outside the EU/EEA/Switzerland is 192,000 SEK. There is also a 900 SEK application fee for these students.
What is the duration of the programme?
+
The Master of Science in Marketing and Consumption is a 2-year programme, totaling 120 ECTS credits.
In which language is the programme taught?
+
The language of instruction for this programme is English.
How do I apply for the programme and what are the key deadlines?
+
Applications are submitted through universityadmissions.se. The application period for the Autumn Intake is typically from October 16 to January 15, with the tuition fee payment deadline usually by May 1 for newly admitted students.
What career paths can I pursue after completing this Master's degree?
+
Graduates can pursue roles such as Media Planner, Marketing Coordinator, or eBusiness Specialist. The programme also prepares students for PhD studies due to its research focus.