HONG KONG BAPTIST UNIVERSITY · HONG KONG
Master of Science in Marketing for the Creative Economy
Master's · Taught in en
At a glance
12 mo
Duration
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IELTS
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Tuition / yr
en
Language
Master's
Level
- 1 yearFull-time duration
- 30 unitsTotal credit requirement
- Overseas Field TripInternational experience opportunity
- Creative Service-Learning ProjectReal-world problem solving
- HK$10,000 subsidyFor overseas field trip
- HK$5,000 subsidyFor Service-Learning Project
This one-year full-time Master of Science program is offered by the Department of Management, Marketing and Information Systems in collaboration with the Academy of Visual Arts. It focuses on the growing trends of the creative economy (including areas like advertising, music, design, and gaming) and the application of arts and cultural elements in business. The program aims to nurture talented individuals with expertise in both 'Art' and 'Marketing', equipping them to manage, operate, administer, and promote creative initiatives within a global context. Graduates will be prepared to become leaders in fields such as retail, entrepreneurship, creative industries, and arts administration.
Curriculum
The program requires a total of 30 units, comprising required courses, elective courses, and an overseas field trip.
- Year 1
- Strategic Marketing ManagementMKTG7140
- Brand Development and SponsorshipMKTG7150
- Digital Marketing StrategiesMKTG7160
- Seminars in Contemporary Marketing Issues in Creative EconomiesMKTG7180
- Creative Service-Learning ProjectMKTG7190
- Applied Generative AI for Creative IdeationMKTG7220
- Entrepreneurship in the Creative EconomiesMKTG7170
- Research Methodology for the Visual ArtsVACC7010
- Critically Engaged: Creative Practices in ContextVACC7030
- Socially Responsible Entrepreneurship in an International ContextMKTG7110
- Services Marketing ManagementMKTG7210
- Visual Arts Theory and CriticismVACC7020
- Arts and the Public: Interpretation and PresentationVACC7040
- Field TripMKTG7200
Careers
The program is designed to cultivate creative and cultural leaders, preparing graduates for roles within the retail market, entrepreneurship, creative industries, and arts administration.
- Marketing Manager
- Brand Manager
- Creative Director
- Arts Administrator
- Cultural Event Planner
- Digital Marketing Specialist
- Entrepreneur in Creative Industries
Frequently asked questions
- What are the academic entry requirements for this Master's program?
- You need a recognized bachelor's degree or equivalent qualification. Specific requirements for international applicants will depend on their home country's educational system and are assessed on a case-by-case basis.
- What is the tuition fee for this program?
- Tuition fees for postgraduate studies are detailed in the University Student Handbook. Specific amounts are not listed here, so please consult the handbook for the most current fee schedule.
- What is the duration of the Master of Science in Marketing for the Creative Economy program?
- This is a one-year full-time Master of Science program.
- What are the career prospects after completing this program?
- The program prepares graduates for roles such as Marketing Manager, Brand Manager, Creative Director, Arts Administrator, Cultural Event Planner, Digital Marketing Specialist, and Entrepreneur in Creative Industries.
- How do I apply for this program?
- Prospective students should submit an online application through the university's admissions portal, ensuring they meet eligibility criteria and have prepared necessary documents like transcripts, certificates, and recommendations.
- Are there any scholarships available for international students?
- Outstanding local and non-local undergraduate entrants are automatically considered for Admission Scholarships, which are merit-based and vary in amount. Specific details and other external scholarships may require separate applications.
Entry requirements
Bachelor's DegreeA recognized bachelor's degree or equivalent qualification. Specific requirements for international applicants will depend on their home country's educational system.
Specific academic entry requirements for international students holding qualifications other than the standard Hong Kong system are assessed on a case-by-case basis. For general entrance requirements for 2026 entry, please refer to the university's admissions information.
Fees
Tuition (international)Tuition fees for postgraduate studies are listed separately. Please consult the University Student Handbook for the most current fee schedule.
Tuition (home)Tuition fees for postgraduate studies are listed separately. Please consult the University Student Handbook for the most current fee schedule.
LivingEstimated living costs are not provided.
The Fees page in the University Student Handbook details tuition fees for postgraduate studies. Specific amounts are not listed here. The programme may offer subsidies for certain activities like the overseas field trip and service-learning project.
How to apply
1. Check EligibilityEnsure you meet the academic and any English language proficiency requirements.
2. Prepare Application DocumentsGather all necessary academic transcripts, certificates, proof of English proficiency, letters of recommendation, and any other required documents.
3. Submit Online ApplicationComplete and submit the online application form through the university's admissions portal by the specified deadline.
4. Attend Interviews (if required)Shortlisted candidates may be invited for an interview.
5. Await Admission DecisionSuccessful applicants will receive an offer of admission.
Scholarships
Admission ScholarshipsVaries
Centaline Charity Fund ScholarshipNo fixed amount
Hall Scholarship for Outstanding Freshmen1-year hall residence fee
HKBU Admission Scholarship Scheme for Outstanding Local StudentsOne-off HK$44,500 (Full Award); HK$22,250 (Half Award); HK$15,000 or HK$30,000 for subject awards
HKBU Admission Scholarship Scheme for Outstanding Local Senior Year EntrantsOne-off HK$44,500
Multi-faceted Excellence ScholarshipHK$44,500 per year
The Hong Kong Jockey Club Chairman’s ScholarshipVaries
Frequently asked questions
What are the academic entry requirements for this Master's program?
+
You need a recognized bachelor's degree or equivalent qualification. Specific requirements for international applicants will depend on their home country's educational system and are assessed on a case-by-case basis.
What is the tuition fee for this program?
+
Tuition fees for postgraduate studies are detailed in the University Student Handbook. Specific amounts are not listed here, so please consult the handbook for the most current fee schedule.
What is the duration of the Master of Science in Marketing for the Creative Economy program?
+
This is a one-year full-time Master of Science program.
What are the career prospects after completing this program?
+
The program prepares graduates for roles such as Marketing Manager, Brand Manager, Creative Director, Arts Administrator, Cultural Event Planner, Digital Marketing Specialist, and Entrepreneur in Creative Industries.
How do I apply for this program?
+
Prospective students should submit an online application through the university's admissions portal, ensuring they meet eligibility criteria and have prepared necessary documents like transcripts, certificates, and recommendations.
Are there any scholarships available for international students?
+
Outstanding local and non-local undergraduate entrants are automatically considered for Admission Scholarships, which are merit-based and vary in amount. Specific details and other external scholarships may require separate applications.