Master of Science in Marketing

The Master of Science in Marketing program is designed to equip students with a comprehensive understanding of modern marketing principles and practices. It focuses on developing data-driven analytical skills, digital strategy expertise, market research capabilities, and new product development insights, preparing graduates to be holistic and valued professionals in the marketing field. The curriculum emphasizes practical application, allowing students to gain experience through a capstone research project or an internship. The program is ideal for those seeking to advance their careers in diverse industries where understanding consumer behavior, market trends, and effective communication is crucial for success.

Curriculum

The curriculum offers a blend of core marketing principles and specialized topics, designed to provide a practical and strategic foundation. Students will explore areas such as marketing research, digital marketing, global strategies, and integrated communications. The program culminates in either a research project or an internship to apply learned knowledge.

1. Core Courses & Specializations
   • Marketing Research & Data AnalyticsMGMT741
   • New Product DevelopmentMGMT760
   • Research MethodsMGMT702
   • Financial ManagementMGMT704
   • Global LeadershipMGMT700
   • Strategic MarketingMGMT745
   • Global MarketingMGMT744
   • Digital MarketingMGMT746
   • Integrated Marketing CommunicationsCOM742
   • Operations StrategyMGMT707
   • Consumer BehaviorMGMT740
2. Capstone/Internship
   • Internship CapstoneMGMT799
   • Research Project CapstoneMGMT798

Careers

Graduates are prepared for a wide range of marketing roles in various industries. The program focuses on skills that are in high demand, ensuring career readiness in a growing field.

• Marketing Manager
• Brand Manager
• Social Media Manager
• Content Creator
• Product Marketing Specialist
• Market Research Analyst