POMPEU FABRA UNIVERSITY · SPAIN
Master of Science in Marketing
Master's · Taught in en
At a glance
10 mo
Duration
—
IELTS
€19k
Tuition / yr
en
Language
Master's
Level
- Ranked among the 4 best Master's in Marketing in Spain (QS Business Masters Ranking 2023).Rankings
- Learn from world-renowned faculty and industry professionals.Faculty
- Hands-on analytical approach with cutting-edge tools.Methodology
- Opportunity for a curricular internship.Career Development
- Unique international opportunity with the QTEM Program.International Network
- EQUIS accredited by the EFMD, a prestigious global recognition for business schools.Accreditation
This Master of Science in Marketing program is designed for an international audience and provides a comprehensive understanding of the processes involved in creating, communicating, and delivering value to customers. It equips you with the skills to tackle complex challenges in a globalized marketing environment. The program adopts an analytical approach, offering both technical and creative skills to understand customer needs from strategic, managerial, and empirical perspectives. You will learn to use practical and theoretical tools for market selection, anticipating consumer needs, and planning innovative marketing strategies adapted to current trends. Graduates will be prepared to manage marketing strategies for various types of organizations, from SMEs to large corporations. The program is practically focused, internationally oriented, and includes an optional curricular internship and elective courses tailored to career goals.
Curriculum
The MSc in Marketing consists of 4 core modules delivered over three terms, followed by electives, an optional internship, and the MSc thesis. Core modules cover Strategic Marketing Planning, Consumer Insights: Market Research, Brand Management, and Communication Management. In the third term, students can choose elective courses and will prepare their MSc thesis, with supervision throughout the year. An optional curricular internship can be undertaken during the third term or at the end of the master's program. Career development sessions are provided to assist students in securing placements and preparing for their professional future. Classes are held at the UPF Ciutadella Campus.
- Term 1
- Quantitative and Financial Techniques Applied to Marketing
- Identification of Market Opportunities
- Marketing Strategy
- Term 2
- Market Research: Generating Consumer Insights
- Marketing Analytics and Big Data
- Consumer Behaviour
- Term 3
- Brand Management and Planning
- Integrated Communications
- Elective Courses
- MSc Final Thesis
- Internship
Careers
The MSc in Marketing offers significant career development opportunities. Students can undertake a curricular internship to gain relevant work experience in fields such as brand consulting, communication management, digital marketing, and marketing research. The program aims to prepare graduates for managing marketing strategies in various organizational contexts.
- Brand Consulting
- Communication Management
- Digital Marketing
- Marketing Research
- Marketing Strategy Management
Frequently asked questions
- What are the tuition fees for the MSc in Marketing?
- For self-funded international students, tuition fees are €18,500 per year. EU students receive a 50% discount, paying €9,000 per year. These fees cover tuition and self-funded students must also cover travel and living expenses.
- What is the duration of the MSc in Marketing program?
- The MSc in Marketing program is delivered over three terms, followed by electives, an optional internship, and the MSc thesis. The curriculum includes core modules and opportunities for specialization.
- What are the career prospects after completing the MSc in Marketing?
- Graduates can pursue roles in Brand Consulting, Communication Management, Digital Marketing, Marketing Research, and Marketing Strategy Management. The program includes an optional curricular internship to gain practical work experience.
- Are there any scholarships available for this program?
- Yes, Erasmus Mundus Scholarships (EMS) offer a monthly stipend and cover tuition, travel, and other costs for eligible students. Full Fee-Waivers are also available, covering tuition fees and health insurance for selected students.
- What are the academic entry requirements for the MSc in Marketing?
- Applicants should be recent university graduates or junior professionals with strong quantitative and analytical skills. While degrees in Economics, Statistics, Communication, or Business Administration are preferred, other degrees are accepted if candidates have at least two years of marketing-related professional experience.
Entry requirements
University DegreeRecent university graduates and junior professionals with strong quantitative and analytical skills. Previous studies preferably in Economics, Statistics, Communication, and Business Administration are accepted. Other degrees are accepted only if the candidate has at least 2 years of marketing-related professional experience.
Brush-up courses are available for students needing a refresher in business, analytical tools, economics, and other subjects.
Fees
Tuition (international)€18,500 per year for self-funded students.
Tuition (home)€9,000 per year for EU students (50% discount).
Living—
Tuition fees are for self-funded students. For the 2026-2028 edition, the annual tuition fee is €9,000, with EU students receiving a 50% discount. Self-funded students must cover tuition fees, travel, and living expenses.
Scholarships
Erasmus Mundus Scholarships (EMS)Monthly stipend of €1400 for the program length (24 months). Covers tuition fees, travel, installation, subsistence, visa fees, insurance, and other mandatory costs.
Full Fee-WaiversCovers tuition fees for the first and second year of study, participation in all program activities with no additional fees, and two-year health insurance.
Accreditation
The Master of Science in Marketing is an official master's degree recognized by the Ministry of Education of the Government of Spain. UPF Barcelona School of Management holds EQUIS accreditation, a prestigious global recognition for business schools. The program is also accredited by the Quality Agency of the University System of Catalonia (AQU) and is part of the QTEM network.
Frequently asked questions
What are the tuition fees for the MSc in Marketing?
+
For self-funded international students, tuition fees are €18,500 per year. EU students receive a 50% discount, paying €9,000 per year. These fees cover tuition and self-funded students must also cover travel and living expenses.
What is the duration of the MSc in Marketing program?
+
The MSc in Marketing program is delivered over three terms, followed by electives, an optional internship, and the MSc thesis. The curriculum includes core modules and opportunities for specialization.
What are the career prospects after completing the MSc in Marketing?
+
Graduates can pursue roles in Brand Consulting, Communication Management, Digital Marketing, Marketing Research, and Marketing Strategy Management. The program includes an optional curricular internship to gain practical work experience.
Are there any scholarships available for this program?
+
Yes, Erasmus Mundus Scholarships (EMS) offer a monthly stipend and cover tuition, travel, and other costs for eligible students. Full Fee-Waivers are also available, covering tuition fees and health insurance for selected students.
What are the academic entry requirements for the MSc in Marketing?
+
Applicants should be recent university graduates or junior professionals with strong quantitative and analytical skills. While degrees in Economics, Statistics, Communication, or Business Administration are preferred, other degrees are accepted if candidates have at least two years of marketing-related professional experience.