UNIVERSITY OF SOUTHERN CALIFORNIA · UNITED STATES
Master of Science in Marketing (MSMKT)
Master's · Taught in en
At a glance
12 mo
Duration
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IELTS
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Tuition / yr
en
Language
Master's
Level
- #3Nationally ranked by QS Business Masters Rankings 2025
- #15QS World University Rankings
- One YearProgram Duration
- STEMDesignated track available
- Personalized CurriculumOne-on-one planning with Program Director
- Real-World IntegrationCase studies, guest speakers, and hands-on projects
The Master of Science in Marketing (MSMKT) program at the University of Southern California's Marshall School of Business equips students with essential tools, concepts, and frameworks for developing effective marketing strategies. It fosters critical thinking and innovation skills crucial for success in both local and global business environments. The program offers two specialized tracks: Consumer Behavior, focusing on understanding the psychological and social drivers of consumer choices, and Marketing Analytics (STEM), which emphasizes data-driven decision-making, predictive modeling, and performance measurement.
Frequently asked questions
- What is the duration of the Master of Science in Marketing (MSMKT) program?
- The Master of Science in Marketing (MSMKT) program at the University of Southern California is a one-year program.
- Does the MSMKT program offer specialized tracks?
- Yes, the program offers two specialized tracks: Consumer Behavior and Marketing Analytics (STEM).
- What are the application deadlines for the MSMKT program?
- Please refer to the USC Marshall Graduate Admissions website for specific application deadlines, which are often in late fall or early spring for the following academic year's intake.
- What documents are required for the MSMKT application?
- Required documents include an online application form, official transcripts, resume/CV, GMAT/GRE scores, letters of recommendation, and essays/personal statement.
- Where can I find information on tuition and fees for the MSMKT program?
- You should refer to the official USC tuition and financial aid pages for current international tuition rates and information.
- Are there any scholarships available for MSMKT students?
- The provided information lists scholarships such as the Heather Anne Barnes Endowed Scholarship, Gold Family Graduate Fellowship, USC Del Amo Foundation Research Award, and Hovel Summer Travel Award, though some may have specific eligibility criteria not directly related to MSMKT.
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Fees
Tuition (international)Please refer to the official USC tuition and financial aid pages for current international tuition rates.
Tuition (home)Please refer to the official USC tuition and financial aid pages for current domestic tuition rates.
LivingEstimated living costs are not provided on the program pages. Please consult the university's financial aid resources for estimates.
The Master of Science in Applied Behavior Analysis is eligible for federal and other financial aid programs available for graduate study. Contact the USC Financial Aid department for more information. The Heather Anne Barnes Endowed Scholarship is available for students in the Master of Science in Applied Behavior Analysis program, with preference for those working with children with autism. Applications are due June 29th.
How to apply
1. Complete Online ApplicationSubmit your application through the USC graduate admissions portal. Ensure all sections are filled out accurately.
2. Submit TranscriptsProvide official transcripts from all previously attended undergraduate and graduate institutions.
3. Provide Resume/CVUpload your current resume or curriculum vitae highlighting relevant experience.
4. Submit GMAT/GRE ScoresMost applicants are required to submit GMAT or GRE scores. Check the admissions page for specific requirements and potential waivers.
5. Obtain Letters of RecommendationSubmit a specified number of letters of recommendation from individuals who can attest to your academic and professional abilities.
6. Write Personal Statement/EssaysPrepare and submit any required essays or personal statements as part of the application.
7. Pay Application FeeA non-refundable application fee is required for all applications.
Scholarships
Heather Anne Barnes Endowed ScholarshipFinancial assistance
Gold Family Graduate Fellowship$5,000
USC Del Amo Foundation Research AwardUp to $5,000
Hovel Summer Travel AwardUp to $5,000
Frequently asked questions
What is the duration of the Master of Science in Marketing (MSMKT) program?
+
The Master of Science in Marketing (MSMKT) program at the University of Southern California is a one-year program.
Does the MSMKT program offer specialized tracks?
+
Yes, the program offers two specialized tracks: Consumer Behavior and Marketing Analytics (STEM).
What are the application deadlines for the MSMKT program?
+
Please refer to the USC Marshall Graduate Admissions website for specific application deadlines, which are often in late fall or early spring for the following academic year's intake.
What documents are required for the MSMKT application?
+
Required documents include an online application form, official transcripts, resume/CV, GMAT/GRE scores, letters of recommendation, and essays/personal statement.
Where can I find information on tuition and fees for the MSMKT program?
+
You should refer to the official USC tuition and financial aid pages for current international tuition rates and information.
Are there any scholarships available for MSMKT students?
+
The provided information lists scholarships such as the Heather Anne Barnes Endowed Scholarship, Gold Family Graduate Fellowship, USC Del Amo Foundation Research Award, and Hovel Summer Travel Award, though some may have specific eligibility criteria not directly related to MSMKT.