MICHIGAN STATE UNIVERSITY · UNITED STATES
Master of Science in Marketing Research and Analytics
Master's · Taught in en
At a glance
12 mo
Duration
6.5
IELTS
—
Tuition / yr
en
Language
Master's
Level
- 30 creditsProgram Credits
- STEM-certifiedProgram Designation
- 12-month (full-time) or 20-month (part-time) optionsProgram Length
- Full-time, on-campus and online options availableAttendance Mode
- OPT/CPT eligible for Full-Time In-Person cohortWork Eligibility (Full-Time On-Campus)
- Virtual mentorship and career supportCareer Services
The Master of Science in Marketing Research and Analytics (MSMRA) is a STEM-certified graduate program designed to prepare you for a successful career in marketing research, insights, and analytics. Offered in multiple formats, this program equips you with the skills to excel in corporations, consulting firms, advertising agencies, and marketing research companies. You will gain expertise in data analysis, predictive modeling, social listening, and the strategic application of research for business decision-making. The curriculum emphasizes both traditional marketing analytics techniques and cutting-edge technologies.
Curriculum
The MSMRA program is a lock-step curriculum where all students in a cohort take classes together. The 30-credit program can be completed in 12 months (full-time) or 20 months (part-time). The full-time on-campus program has the first two semesters on campus, with the final semester allowing for online completion. International students on the full-time on-campus track are eligible for OPT/CPT.
- Year 1 (Full-time, On-Campus)
- Marketing ManagementMKT 805
- Marketing Research For Decision MakingMKT 806
- Predictive AnalyticsMKT 816
- Marketing AnalyticsMKT 819
- Communications in Marketing ResearchMKT 831
- Social Listening & Text AnalyticsMKT 833
- Consulting in Marketing ResearchMKT 834
- Storytelling in Marketing ResearchMKT 835
- International Marketing ResearchMKT 843
- Consulting Practicum in Marketing - Group Research ProjectMKT 856
- Consulting Practicum in Marketing - Capstone Individual Research ProjectMKT 856
- Emerging Topics in Business - Seminar in Market ResearchMKT 865
Careers
The MSMRA program is designed to provide excellent employment opportunities in marketing research and insights. Graduates are prepared for roles in various sectors, including corporations, consulting organizations, advertising agencies, and dedicated marketing research firms.
- Marketing Research Analyst
- Insights Specialist
- Data Analyst
- Marketing Consultant
- Market Research Manager
Frequently asked questions
- What are the English language proficiency requirements for international students?
- International students whose first language is not English must demonstrate proficiency with a minimum IELTS score of 6.5 or a TOEFL score of 80. Consult MSU's Graduate School for further details.
- What is the duration of the Master of Science in Marketing Research and Analytics program?
- The program offers a 30-credit curriculum that can be completed in 12 months on a full-time basis or 20 months on a part-time basis.
- What are the career opportunities after graduating from the MSMRA program?
- Graduates are prepared for roles such as Marketing Research Analyst, Insights Specialist, Data Analyst, and Marketing Consultant in corporations, consulting firms, advertising agencies, and marketing research companies.
- Are there any scholarships available for this program?
- The CFA Program Student Scholarship offers exam fee support, waives the program enrollment fee, and discounts the Level I exam fee. To apply, you need to email specific documents and complete the online application.
- Can international students work in the US after completing the full-time on-campus program?
- Yes, international students in the full-time on-campus cohort are eligible for OPT/CPT.
- What are the tuition fees and living costs for the program?
- Tuition fees and living costs are not specified on the program page. Please refer to Michigan State University's official admissions and finance pages for the most current information.
Entry requirements
Undergraduate DegreeA bachelor's degree is required. Specific GPA requirements are not listed but a strong academic record is expected.
IELTS6.5
TOEFL80
Graduate applicants should consult MSU's Graduate School for English language requirements. The English proficiency requirement applies to international students whose first language is not English and who are not U.S. citizens or permanent residents.
Fees
Tuition (international)Tuition fees are not specified on the program page.
Tuition (home)Tuition fees are not specified on the program page.
LivingLiving costs are not specified on the program page.
Refer to Michigan State University's official admissions and finance pages for the most current tuition and cost of living information.
How to apply
1. Check EligibilityEnsure you meet the academic and English language proficiency requirements. For international students, this includes not being a U.S. citizen or permanent resident and meeting the minimum English test scores.
2. Prepare Application DocumentsGather your undergraduate transcripts, English proficiency test scores (e.g., IELTS, TOEFL), and any other required documents. For the CFA scholarship, prepare a resume, transcript, and a one-page essay.
3. Submit ApplicationComplete and submit the online application form for the MSMRA program through the university's admissions portal. For the CFA scholarship, apply via the provided link and email required documents.
4. Attend ProgramIf admitted, you can choose between the full-time on-campus (fall start) or the online (fall or spring start) formats. International students seeking OPT/CPT eligibility should opt for the full-time on-campus format.
Scholarships
CFA Program Student ScholarshipWaives program enrollment fee, discounts Level I exam fee to $400
Accreditation
The Broad College of Business is a CFA Institute University Affiliation Program Partner.
Frequently asked questions
What are the English language proficiency requirements for international students?
+
International students whose first language is not English must demonstrate proficiency with a minimum IELTS score of 6.5 or a TOEFL score of 80. Consult MSU's Graduate School for further details.
What is the duration of the Master of Science in Marketing Research and Analytics program?
+
The program offers a 30-credit curriculum that can be completed in 12 months on a full-time basis or 20 months on a part-time basis.
What are the career opportunities after graduating from the MSMRA program?
+
Graduates are prepared for roles such as Marketing Research Analyst, Insights Specialist, Data Analyst, and Marketing Consultant in corporations, consulting firms, advertising agencies, and marketing research companies.
Are there any scholarships available for this program?
+
The CFA Program Student Scholarship offers exam fee support, waives the program enrollment fee, and discounts the Level I exam fee. To apply, you need to email specific documents and complete the online application.
Can international students work in the US after completing the full-time on-campus program?
+
Yes, international students in the full-time on-campus cohort are eligible for OPT/CPT.
What are the tuition fees and living costs for the program?
+
Tuition fees and living costs are not specified on the program page. Please refer to Michigan State University's official admissions and finance pages for the most current information.