UNIVERSITY OF SOUTHERN CALIFORNIA · UNITED STATES
Master of Science in Public Relations Innovation, Strategy and Management
Master's · Taught in en
At a glance
12 mo
Duration
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IELTS
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Tuition / yr
en
Language
Master's
Level
- 24 unitsTotal Coursework
- 12 monthsFull-time completion
- Under 2 yearsPart-time completion
- OnlineDelivery Mode
- Industry-informed curriculumCurriculum Design
This online Master of Science program focuses on public relations, emphasizing innovation, strategy, and management. It explores how brand communication impacts global organizations, covering a wide range of PR, marketing, and advertising concepts. You'll delve into topics like brand purpose, data-driven storytelling, multiplatform content, social media, influencer relations, crisis communication, and the influence of new technologies. The program aims to equip you with the skills to support diverse perspectives, manage teams effectively, and understand business fundamentals to communicate with stakeholders. Graduates will be prepared for management roles in brand communication, with a focus on ethical leadership and immediate application of learned concepts to workplace challenges.
Careers
The MSPRISM program, developed with industry insight, aims to advance your career opportunities by addressing skill gaps in the field. You will gain in-demand skills to lead organizations effectively by applying PR theory, innovative technologies, and strategic problem-solving.
- Public Relations Manager
- Promotions Director
- Public Affairs Director
- Community Relations Director
- Community Outreach Director
- Senior Public Affairs Specialist
- Crisis Manager
- Global Communications Manager
- Senior Communications Strategist
- Corporate Communications Manager
- Director of Public Relations
- Director of Public Affairs
- Director of Communications
- Director of Communications and Outreach
- Director of Marketing and Communications
- Chief Communications Officer
- Chief Marketing Officer
Frequently asked questions
- What is the Master of Science in Public Relations Innovation, Strategy and Management program?
- This online Master of Science program focuses on public relations, emphasizing innovation, strategy, and management. It explores how brand communication impacts global organizations and equips you with skills for management roles in brand communication.
- How long does the program take to complete?
- The program requires 24 units of coursework. Full-time completion takes 12 months, while part-time completion takes under 2 years.
- What are the tuition fees for this program?
- Please contact the university for current tuition details. This program is eligible for federal and other financial aid programs available for graduate study.
- What are the career prospects after completing this program?
- Graduates can pursue roles such as Public Relations Manager, Promotions Director, Public Affairs Director, Crisis Manager, and Chief Communications Officer, among others.
- How do I apply for the Master of Science in Public Relations Innovation, Strategy and Management program?
- You need to submit an online application. Specific deadlines and requirements are available on the university's admissions pages, and you can request more information by filling out a form.
- Are there any scholarships available for this program?
- The Heather Anne Barnes Endowed Scholarship is available and is merit-based. The amount varies, and it provides financial assistance to deserving students in specific USC departments with certain research preferences.
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Fees
Tuition (international)Contact university for current tuition details.
Tuition (home)Contact university for current tuition details.
LivingContact university for estimated living costs.
This program is eligible for federal and other financial aid programs available for graduate study. Refer to the university's Financial Aid department for more information.
How to apply
1. Request InformationFill out the online form to receive a brochure and learn more about the program. You will be contacted by an enrollment specialist.
2. Review Admissions RequirementsFamiliarize yourself with the general and specific admissions criteria for graduate programs at USC.
3. Prepare Application MaterialsGather all necessary documents, which typically include transcripts, letters of recommendation, a personal statement, and a resume or CV. Specific requirements may vary.
4. Submit Online ApplicationComplete the online application form by the specified deadline.
Scholarships
Heather Anne Barnes Endowed ScholarshipVaries
Frequently asked questions
What is the Master of Science in Public Relations Innovation, Strategy and Management program?
+
This online Master of Science program focuses on public relations, emphasizing innovation, strategy, and management. It explores how brand communication impacts global organizations and equips you with skills for management roles in brand communication.
How long does the program take to complete?
+
The program requires 24 units of coursework. Full-time completion takes 12 months, while part-time completion takes under 2 years.
What are the tuition fees for this program?
+
Please contact the university for current tuition details. This program is eligible for federal and other financial aid programs available for graduate study.
What are the career prospects after completing this program?
+
Graduates can pursue roles such as Public Relations Manager, Promotions Director, Public Affairs Director, Crisis Manager, and Chief Communications Officer, among others.
How do I apply for the Master of Science in Public Relations Innovation, Strategy and Management program?
+
You need to submit an online application. Specific deadlines and requirements are available on the university's admissions pages, and you can request more information by filling out a form.
Are there any scholarships available for this program?
+
The Heather Anne Barnes Endowed Scholarship is available and is merit-based. The amount varies, and it provides financial assistance to deserving students in specific USC departments with certain research preferences.