Master of Science in Sport Management - Sport Analytics

This Master of Science program offers a specialized concentration in Sport Analytics, blending essential sports industry knowledge with advanced data science techniques. Designed for individuals passionate about sports and data, the curriculum focuses on leveraging data to drive strategic decisions in areas like performance, fan engagement, marketing, and finance within collegiate, professional, and amateur sports organizations. Graduates will be equipped to analyze complex datasets, utilize statistical models and visualization tools, and transform data-driven insights into actionable business plans that can reshape organizational operations.

Curriculum

The program requires 36 credit hours, comprising 24 credits in core curriculum, nine credits for the Sport Analytics concentration, and a 3-credit capstone project. Up to six credits can be waived based on prior academic work. Students can choose between a Professional Internship or a Writing & Reporting Research in Sport capstone.

1. Core Curriculum
   • Data Analytics in SportSMGT717
   • Sport Sponsorship & MarketingSMGT703
   • Legal aspects of SportSMGT704
   • Financial Management in the Sport IndustrySMGT705
   • Facility and Event Management in SportSMGT722
   • Exec & Strat leadership in the Sport IndustrySMGT707
   • Intercultural Management in SportSMGT713
   • Research & Design in the Sport IndustrySMGT780
2. Concentration Courses
   • Big Data & Stat Analysis in SportSMGT718
   • Ethical, Social & Cultural Implications of DataDSCI701
   • Visualization, Design, Analysis, and EvaluationDSCI705
   • Applied Data Analytics with RDSCI706
3. Capstone
   • Writing and reporting research in sportSMGT781
   • InternshipSMGT797

Careers

Graduates of the Master of Science in Sport Management with a Sport Analytics concentration are prepared for a wide range of roles across the sports industry, leveraging data to drive decision-making and innovation.

• Data Analysts
• Business Intelligence Analysts
• Data Scientists
• Business Analytics Analysts
• Product Analysts
• Strategy Analysts
• Quantitative Analysts
• Analysts specializing in areas like Baseball/Football/Basketball Operations
• Analytics and Insights Analysts
• Sports Science Analysts