
This Master of Science program focuses on developing expertise in digital strategy and the effective integration of e-commerce technologies and models within organizations. It provides a comprehensive understanding of e-commerce in its various forms, including online stores, mobile applications, marketplaces, social media, and virtual communities. The program is structured around four key learning areas: identifying value-added digital platforms, designing and developing these platforms, monitoring and optimizing performance, and managing related projects or assignments. Students will gain the ability to analyze an organization's context and business model to select the most suitable digital platforms and acquire the skills to choose, configure, and implement tools for interactive strategies and digital asset creation. The curriculum emphasizes a practical pedagogical approach, with opportunities for supervised projects within leading companies in the sector. For international students, the "Expérience Québec" course facilitates integration into the Quebec and Canadian job markets, particularly for those pursuing the supervised project track. The program is also eligible for a Post-Graduation Work Permit (PGWP).
The program requires a total of 45 credits and is completed through a supervised project track, typically spanning 16 to 24 months. It comprises 12 courses (36 credits) and a supervised project (9 credits).
Graduates of this program are highly sought after by organizations for their expertise in e-commerce and digital strategy. They are well-prepared for management roles in digital agencies and companies, both in Canada and internationally.
Specific admission requirements may vary. Interested applicants are advised to consult the official program admissions page for detailed information.
Tuition fees and other costs can be found on the university's dedicated fees and scholarships page.
The program is offered by HEC Montréal, a globally recognized business school.