
This Master of Science (MSc) in Strategic Marketing is designed to provide you with the essential knowledge and skills for a successful career in marketing. You will delve into core areas such as marketing strategies, understanding consumer behaviour, customer profiling, marketing communication, and management. The program emphasizes ethical considerations, sustainability, and the integration of innovative techniques like Artificial Intelligence and digital marketing. Upon completion, you will be equipped to critically evaluate and enhance your strategic marketing management abilities, develop effective marketing plans, research consumer behaviour, utilize customer profiling tools, and analyze marketing communication strategies. This MSc will prepare you to lead teams and engage with global audiences.
The program is structured across three stages, including core modules and elective options, culminating in a research project.
A Master's in Marketing can open doors to various specialized roles within the industry.
Applicants who do not meet the stated entry requirements may apply via the Mature Route, providing evidence of three years’ managerial work experience and their highest qualifications. Recognition of Prior Learning (RPL) is also considered.
A Student Payment Plan is available.
MFHEA
Applicants typically need a relevant undergraduate degree, ACCA/CIMA, or other equivalent professional qualifications. Mature applicants with three years of managerial work experience may also be considered on a case-by-case basis.
Applicants need an IELTS score of 5.5 or equivalent. Alternatively, two years of work experience in an English-speaking environment or previous education completed in English may be accepted upon approval.
The tuition fee for both home and international students is £8,500. A student payment plan is also available.
The full-time program duration is 12-14 months, accumulating 90 ECTS credits.
Programme start dates are in January, April, July, and October. Application review is ongoing with a case-by-case assessment.
Graduates can pursue roles such as Brand Management, Product Management, Service Marketing, Account Management, and Market Research.