JOHANNES KEPLER UNIVERSITY LINZ · AUSTRIA
Master's Degree in Digital Business Management (DBM)
Master's · Taught in de
At a glance
24 mo
Duration
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IELTS
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Tuition / yr
de
Language
Master's
Level
- 4 SemestersDuration
- 120 ECTSCredits
- Part-TimeStudy Mode
- Hybrid (Online & On-Campus)Attendance
- 40 spotsLimited Class Size
- Joint Program (JKU & UAS)Dual Institution
The Master's in Digital Business Management (DBM) prepares you for management roles in today's digitally transformed business world. It focuses on digital marketplaces, business models, entrepreneurship, and corporate management, equipping you with expertise in information technologies crucial for business growth and innovation. This program allows you to work at the intersection of technology and business management, and to design new market concepts. Delivered as a joint program between Johannes Kepler University Linz (JKU) and the University of Applied Sciences Upper Austria (UAS), the DBM offers a unique blend of academic rigor and practical application. The curriculum is designed for part-time study, combining lectures at both institutions with opportunities for international experience through exchange programs or business trips. This pioneering program, established in 2011, was Austria's first joint graduate degree program between a university and a university of applied sciences.
Curriculum
The program is structured into modules, with approximately 50% of credits awarded by the University of Applied Sciences (UAS) and 50% by Johannes Kepler University (JKU). In the first year, elective modules are offered at the partner institution to provide an introduction to the "new" study area. The third semester allows for specialization in either Digital Retail or Digital Enterprise.
- Year 1
- Introduction to Digital Retail or Digital Enterprise (Elective)
- Year 3 (Specialization)
- Digital Retail Specialization
- Digital Enterprise Specialization
Careers
Graduates of the DBM program are well-prepared for project and management roles in internationally-focused large and medium-sized companies. The program's skills are in high demand across all industries, offering strong job opportunities and the potential for direct entry into doctoral programs.
- Strategic Management (Digital Business, Digital Marketing, E-commerce)
- Product and Project Management (Internet/Online Agendas)
- Digital Transformation Leadership
- Information Management
- Omnichannel Marketing and Marketing Automation Management
- External Network Management (Customers and Suppliers)
Frequently asked questions
- What is the duration of the Master's Degree in Digital Business Management (DBM)?
- The DBM program is designed for part-time study and lasts for 4 semesters, totaling 120 ECTS credits.
- How are the DBM program fees structured?
- Tuition fees and living costs are not detailed on the provided program pages. Interested students should consult Johannes Kepler University Linz for current financial information.
- What are the career prospects after completing the DBM program?
- Graduates are prepared for project and management roles in internationally-focused companies, with high demand across industries and potential for direct entry into doctoral programs.
- What are the application deadlines for the DBM program?
- Regular application deadlines for the Fall intake are January 31, March 31, May 15, and June 30. Early application is advised due to limited spots.
- What are the entry requirements for the DBM program?
- Applicants need to have completed a Bachelor's degree in Social Sciences, Economics & Business, Business Informatics, Business Administration, Marketing and Electronic Business, or a comparable program. The program is taught in German, typically requiring German Level C1 proficiency.
- How is the DBM program delivered?
- The program is delivered in a hybrid format with part-time, block sessions held on Fridays/Saturdays and online classes on Tuesday evenings, alternating between JKU Linz and the University of Applied Sciences Upper Austria.
Entry requirements
Bachelor's DegreeCompletion of a Bachelor's degree in Social Sciences, Economics & Business, Business Informatics, Business Administration (from JKU), or Marketing and Electronic Business (from University of Applied Sciences Upper Austria), or a comparable program in content and scope.
Please note that while the program is taught in German, the University of Applied Sciences Upper Austria provides information on proof of language proficiency, typically requiring German Level C1 for admission. Specific requirements should be confirmed directly with the admissions office.
Fees
Tuition (international)Not specified
Tuition (home)Not specified
LivingNot specified
Tuition fees and living costs are not detailed on the provided program pages. Interested students should consult the University of Applied Sciences Upper Austria or Johannes Kepler University Linz for current financial information.
How to apply
1. Check EligibilityEnsure you meet the prerequisite Bachelor's degree requirements. Comparable degrees are also considered.
2. Submit Online ApplicationApply online via the University of Applied Sciences Upper Austria's application portal.
3. Participate in Admissions ProcedureThe procedure includes a case study and a subsequent interview to assess your suitability and interest in digital business topics.
4. Receive Preliminary DecisionThe UAS will make a preliminary admission decision based on your application and the admissions procedure.
5. JKU Admission ConfirmationIf selected by the UAS and you meet JKU's legal requirements, the JKU Rectorate will issue a formal admission. You will then be accepted as a student at the UAS.
6. Submit Missing DocumentsDiplomas or certificates not available at the time of application can be submitted at a later date.
Accreditation
This program is the first joint graduate degree program in Austria between a University of Applied Sciences and a University, established in 2011.
Frequently asked questions
What is the duration of the Master's Degree in Digital Business Management (DBM)?
+
The DBM program is designed for part-time study and lasts for 4 semesters, totaling 120 ECTS credits.
How are the DBM program fees structured?
+
Tuition fees and living costs are not detailed on the provided program pages. Interested students should consult Johannes Kepler University Linz for current financial information.
What are the career prospects after completing the DBM program?
+
Graduates are prepared for project and management roles in internationally-focused companies, with high demand across industries and potential for direct entry into doctoral programs.
What are the application deadlines for the DBM program?
+
Regular application deadlines for the Fall intake are January 31, March 31, May 15, and June 30. Early application is advised due to limited spots.
What are the entry requirements for the DBM program?
+
Applicants need to have completed a Bachelor's degree in Social Sciences, Economics & Business, Business Informatics, Business Administration, Marketing and Electronic Business, or a comparable program. The program is taught in German, typically requiring German Level C1 proficiency.
How is the DBM program delivered?
+
The program is delivered in a hybrid format with part-time, block sessions held on Fridays/Saturdays and online classes on Tuesday evenings, alternating between JKU Linz and the University of Applied Sciences Upper Austria.