AALTO UNIVERSITY · FINLAND
Master's Programme in Marketing
Master's · Taught in en
At a glance
24 mo
Duration
—
IELTS
€15k
Tuition / yr
en
Language
Master's
Level
The Master's Programme in Marketing at Aalto University offers a comprehensive and diverse perspective on the field of marketing. Designed for aspiring marketers, the program delves into why marketing is crucial and how it is practiced in today's dynamic environment. Students are encouraged to develop both deep specialized knowledge and broad understanding, combining creative and critical thinking with rigorous research and analytical skills. This program aims to prepare future marketing professionals to address complex societal and domain-specific challenges. It emphasizes the interconnectedness of marketing and society, highlighting marketing's vital role in building a sustainable future. The curriculum is structured to support flexible learning paths based on individual student interests, fostering expertise that is both analytical and innovative. The program is organized by the Aalto University School of Business and welcomes applications from students globally. Upon completion, graduates are equipped to thrive in various marketing roles, contributing meaningfully to organizations and society.
Frequently asked questions
- What are the tuition fees for the Master's Programme in Marketing?
- Citizens of EU/EEA member states or Switzerland, as well as holders of certain Finnish residence permits, are exempt from tuition fees. For non-EU/EEA/Switzerland citizens, the tuition fee is 15,000 EUR per academic year.
- Are there any additional costs besides tuition?
- Yes, students are responsible for mandatory annual fees for the Student Union and FSHS healthcare services. You also need to budget for living expenses and personal study-related costs like books or a computer.
- How do I apply to the Master's Programme in Marketing?
- The application process is primarily online and involves checking eligibility, preparing documents like transcripts and a letter of motivation, and submitting your application through the Aalto University online portal.
- What is the application deadline for the Master's Programme in Marketing?
- The application period for studies starting in 2026 is from 1 December 2025 to 2 January 2026.
- Does Aalto University offer scholarships for this programme?
- Aalto University offers a limited number of scholarships as tuition fee waivers for tuition-fee paying students. The specific details and application process can be found on the university's official scholarship pages.
Fees
Tuition (international)The tuition fee for non-EU/EEA/Switzerland citizens is 15,000 EUR per academic year. This fee covers educational expenses such as courses, academic supervision, exams, and counselling, along with university support services like student services, library access, and IT services.
Tuition (home)Citizens of EU/EEA member states or Switzerland, as well as holders of certain Finnish residence permits, are exempt from tuition fees for degree studies.
Living—
The tuition fee does not cover personal study-related costs like materials (books, computers) or any other costs charged according to university rules or national legislation (e.g., thesis casing). Additionally, students are responsible for the mandatory annual fees for Student Union membership and FSHS healthcare services. You also need to budget for your living expenses in Finland.
How to apply
1. Check EligibilityBefore applying, ensure you meet the academic and English language requirements for the Master's Programme in Marketing. Review the specific admission criteria on the program's applicant page.
2. Prepare Application DocumentsGather all necessary application documents. This typically includes academic transcripts, degree certificates, a CV, a letter of motivation, and proof of English language proficiency.
3. Submit Online ApplicationComplete and submit your application through the official Aalto University online application portal during the application period. Ensure all information is accurate and complete.
4. Pay Application Fee (if applicable)Some applicants may be required to pay an application fee. Check the specific instructions for your nationality and program.
5. Await Admission ResultsAfter submitting your application, the university will review your materials. You will be notified of the admission decision according to the announced timeline.
6. Accept Study Place and EnrollIf offered a study place, officially accept it by the given deadline. Subsequently, follow the instructions for enrollment and preparing for your studies at Aalto University.
7. Apply for Visa/Residence PermitNon-EU/EEA students must apply for a student visa or residence permit for Finland after accepting their study place. Begin this process well in advance.
Scholarships
Aalto University Scholarship Programme—
Frequently asked questions
What are the tuition fees for the Master's Programme in Marketing?
+
Citizens of EU/EEA member states or Switzerland, as well as holders of certain Finnish residence permits, are exempt from tuition fees. For non-EU/EEA/Switzerland citizens, the tuition fee is 15,000 EUR per academic year.
Are there any additional costs besides tuition?
+
Yes, students are responsible for mandatory annual fees for the Student Union and FSHS healthcare services. You also need to budget for living expenses and personal study-related costs like books or a computer.
How do I apply to the Master's Programme in Marketing?
+
The application process is primarily online and involves checking eligibility, preparing documents like transcripts and a letter of motivation, and submitting your application through the Aalto University online portal.
What is the application deadline for the Master's Programme in Marketing?
+
The application period for studies starting in 2026 is from 1 December 2025 to 2 January 2026.
Does Aalto University offer scholarships for this programme?
+
Aalto University offers a limited number of scholarships as tuition fee waivers for tuition-fee paying students. The specific details and application process can be found on the university's official scholarship pages.