At a glance
18 mo
Duration
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IELTS
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Tuition / yr
en
Language
Master's
Level
- 6%Projected job growth in marketing fields (2024-2034)
- 100% online or hybrid formats availableFlexible learning options
- 42 creditsTotal program credits
- 11 core courses, 3 concentration coursesCurriculum structure
The MBA in Marketing program at Lasell University is designed to enhance your career prospects and equip you with the skills needed for advanced roles in the marketing field. This program focuses on both domestic and global business environments, providing essential management and marketing insights. You will gain proficiency in managing and executing marketing strategies, covering topics such as business analysis, market research, consumer behavior, advertising, and operations. The curriculum is structured to help you adapt to evolving marketing techniques and contribute significantly to your organization's success.
Curriculum
The MBA in Marketing program consists of 42 credits, comprising 11 core business courses (33 credits) and 3 concentration courses (9 credits), chosen from five elective options. Below is a sample of the courses offered to provide an overview of the academic path.
- Core & Concentration
- Statistical Analysis for Decision MakingMGMT769
- Global LeadershipMGMT700
- Strategic Information ManagementMGMT703
- Strategic MarketingMGMT745
- Managerial EconomicsMGMT770
- Financial Analysis for ManagersMGMT772
- Entrepreneurial Strat & Venture CreationMGMT773
- Accounting for ManagersMGMT771
- Principles of Project ManagementMGMT714
- Ethical Theory & ManagementMGMT749
- Human Resources ManagementMGMT728
- Marketing Research & Data AnalyticsMGMT741
- New Product DevelopmentMGMT760
- Global MarketingMGMT744
- Digital MarketingMGMT746
- Consumer BehaviorMGMT740
Careers
Employment in marketing-related fields is projected to grow by 6% from 2024 to 2034. Earning an MBA in Marketing from Lasell University can prepare you for more impactful roles and higher-paying positions within the marketing sector.
- Marketing Manager
- Brand Manager
- Product Marketing Manager
- Market Research and Analytics
- Marketing Analytics
- Digital Marketing Director
- Director of Marketing
Frequently asked questions
- What are the entry requirements for the MBA in Marketing program?
- Applicants must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.
- What is the duration and structure of the MBA in Marketing program?
- The program consists of 42 credits, delivered through 11 core business courses (33 credits) and 3 concentration courses (9 credits). It is offered in 100% online and on-campus blended formats.
- How can I apply for the MBA in Marketing program and what are the start dates?
- Applications are accepted on a rolling basis, and you can express interest by submitting your details online. Start dates are available in September, October, January, March, May, and July.
- What career opportunities are available after completing the MBA in Marketing?
- Graduates can pursue roles such as Marketing Manager, Brand Manager, Product Marketing Manager, Digital Marketing Director, or Director of Marketing. Employment in marketing-related fields is projected to grow by 6% from 2024 to 2034.
Entry requirements
Bachelor's degreeMust hold a bachelor's degree from an accredited institution.
GRE/GMAT scores are not required for admission.
Fees
Tuition (international)Tuition fees are not specified in the provided text.
Tuition (home)Tuition fees are not specified in the provided text.
LivingLiving costs are not specified in the provided text.
The program is 36 credits, delivered in 100 percent online and on-campus blended formats.
How to apply
1. Express InterestSubmit your first name, last name, email address, and mobile phone number through the 'Request Info' form.
2. Application SubmissionSubmit your application with required documents for admission. Specific document requirements beyond a bachelor's degree are not detailed.
Frequently asked questions
What are the entry requirements for the MBA in Marketing program?
+
Applicants must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.
What is the duration and structure of the MBA in Marketing program?
+
The program consists of 42 credits, delivered through 11 core business courses (33 credits) and 3 concentration courses (9 credits). It is offered in 100% online and on-campus blended formats.
How can I apply for the MBA in Marketing program and what are the start dates?
+
Applications are accepted on a rolling basis, and you can express interest by submitting your details online. Start dates are available in September, October, January, March, May, and July.
What career opportunities are available after completing the MBA in Marketing?
+
Graduates can pursue roles such as Marketing Manager, Brand Manager, Product Marketing Manager, Digital Marketing Director, or Director of Marketing. Employment in marketing-related fields is projected to grow by 6% from 2024 to 2034.