MBA – Master of Business Administration in Leadership & Management (Marketing Management Specialisation)

The MBA – Master of Business Administration in Leadership & Management at DIPLOMA offers a specialisation in Marketing Management. This elective module provides comprehensive knowledge of national and international market structures and the implementation of effective marketing strategies. You will gain strategic and operational skills to develop targeted marketing campaigns, successfully position brands, and conduct market analyses. The program also covers Design Thinking as an innovation method, focusing on user-centred approaches and creative work processes. Additionally, you will develop a deep understanding of content and social media marketing to create impactful marketing strategies. The specialisation allows for versatile career paths in companies, agencies, or as an independent marketing consultant. You can choose your specialisation, including Marketing Management, in the second or third semester, allowing time to explore your interests.

Curriculum

The MBA program offers a choice of elective modules, including Marketing Management. Students can choose their specialisation in the second or third semester.

1. Year 1 (or Semester 2/3 for specialisation choice)
   • Marketing Management

Careers

The MBA with a Marketing Management focus opens up diverse career opportunities in companies, agencies, or self-employment. You will be qualified for leadership positions and can specialise in areas like digital transformation, sustainable marketing, or AI-driven marketing.

• Marketing Manager
• Brand Manager
• Product Manager
• Social Media Manager
• Performance Marketing Manager
• E-Commerce Manager
• Market Research Analyst
• Customer Insights Manager
• CRM Manager
• Media Planner
• PR Manager
• Corporate Communication Manager
• Marketing Consultant
• Freelance Marketing Expert