Media Languages

This bachelor's degree program offers a humanistic perspective on the evolving world of media, bridging traditional humanities disciplines with the analysis of new digital platforms. The first year provides foundational knowledge in linguistics, sociology, and literary history. Following this, students can specialize in one of four tracks: Information Media, Cinema and Audiovisual Products, Events and Live Communication, or Advertising. The program emphasizes an interactive teaching methodology, combining lectures with practical workshops where students apply theoretical concepts through group work and exercises. Graduates are prepared for diverse roles within the communication and cultural industries, including press offices, newsrooms, television and digital media production, event management, and advertising agencies.

Curriculum

The curriculum is structured over three years, with the first year focusing on core foundational subjects. After the first year, students select one of four specialized profiles.

1. Year 1
   • Linguistics
   • Sociology
   • Literary History
2. Year 2 & 3
   • Information Media Profile
   • Cinema and Audiovisual Products Profile
   • Events and Live Communication Profile
   • Advertising Profile

Careers

Graduates will develop the skills and professional expertise necessary to work in various communication and cultural industry sectors. The chosen profile will shape specific career opportunities.

• Journalist
• Television and Digital Media Professional (Production and Promotion)
• Press Office
• House Organ Editor
• Cultural Event Organizer
• Advertising Specialist