CHINESE UNIVERSITY OF HONG KONG · HONG KONG
MPhil-PhD in Marketing
PhD · Taught in en
At a glance
48 mo
Duration
6.5
IELTS
€23k
Tuition / yr
en
Language
PhD
Level
- 2Research Streams: Quantitative and Behavioural
- Top Tier JournalsFaculty research published in leading Marketing, Science, and Psychology journals.
- HK$214,000Annual International Tuition Fee (2026-27, subject to 3% annual cap)
- HK$62,000Estimated Annual Living Costs (on-campus accommodation + living expenses)
The MPhil-PhD programme in Marketing at the Chinese University of Hong Kong (CUHK) is designed to equip students with advanced research skills for careers in academia and research institutions. The programme primarily admits PhD students, focusing on training them to become independent researchers. Graduates typically pursue academic careers. The program offers two distinct research streams: the Quantitative Stream and the Behavioural Stream, allowing students to specialize in areas aligned with their research interests.
Curriculum
The curriculum provides rigorous training in research methodologies relevant to marketing. Students engage with advanced coursework, seminars, and independent research projects. The specific courses taken will depend on the chosen research stream (Quantitative or Behavioural) and may include subjects from other departments like Economics or Engineering.
- Year 1
- Advanced Economics Courses
- Statistics Courses
- Advanced Marketing Seminars
- Independent Research Projects
- Years 2+
- Dissertation Work
- Further Specialised Courses (based on stream)
Careers
The MPhil-PhD in Marketing program is primarily geared towards preparing graduates for careers in teaching and research at higher education institutions and research-focused organizations. The program emphasizes developing academic researchers.
- University Professor
- Academic Researcher
- Research Scientist
Frequently asked questions
- What are the tuition fees for international students in the MPhil-PhD in Marketing program?
- The annual tuition fee for international students for 2026-2027 is HK$214,000. Annual fee adjustments will be capped at 3%.
- What is the estimated total cost of attendance for international students?
- The estimated annual living cost, including on-campus accommodation and living expenses, is HK$62,000. This is in addition to tuition fees.
- What are the English language proficiency requirements for non-local applicants?
- Non-local applicants must demonstrate English proficiency with a minimum IELTS Academic score of 6.5, TOEFL iBT of 79, or equivalent. Specific score requirements vary by test.
- How long does the MPhil-PhD in Marketing program typically take?
- The program structure includes rigorous coursework in the first year, followed by dissertation work and specialized courses in subsequent years. The primary focus is on training academic researchers.
- What are the career prospects for graduates of this program?
- Graduates are primarily prepared for careers in teaching and research at higher education institutions and research-focused organizations, aiming to become independent researchers or university professors.
- Are there any scholarships available for international students?
- CUHK Scholarships are available based on academic merit and can cover tuition fees and living expenses in some cases for both local and non-local students.
Entry requirements
Bachelor's DegreeA recognized university degree is required. For the MPhil-PhD, the primary goal is to train academic researchers. While specific undergraduate degrees are not listed, a strong academic background in a related field is expected. For Master's programs (as a general university requirement), a Bachelor's degree with Second Class Honours or higher, or an average grade of 'B' or better is typically expected. Relevant postgraduate study or professional qualifications may also be considered.
IELTS (Academic)6.5
TOEFL iBT79
TOEFL CBT213
TOEFL PBT550
HKDSE (English)Level 4
GMAT (Verbal)21
English proficiency requirements apply to non-local applicants whose prior education was not conducted in English. Official test reports should be sent directly from the testing organization to the programme office.
Fees
Tuition (international)HK$214,000 per year for 2026-2027. Annual fee adjustments for the 2026 cohort will be capped at 3%.
Tuition (home)HK$47,000 per year for 2026-2027 (for local Hong Kong students).
LivingEstimated HK$17,000 for on-campus accommodation and HK$45,000 for living expenses, totaling approximately HK$62,000 per year.
A caution fee of HK$450 is payable upon enrolment and is refundable upon withdrawal or used as a graduation fee.
How to apply
1. Complete Online ApplicationSubmit an application through the CUHK Graduate School Online Application System. You will need to provide personal details and upload supporting documents.
2. Invite RefereesInput the correct email addresses of two referees in the online system. The university will send them invitations to submit confidential recommendation reports directly. Alternatively, hard copies of recommendations can be submitted in sealed envelopes.
3. Submit Required DocumentsCompile and submit all necessary documents as listed below, ensuring they meet the specified requirements.
4. Await Admission DecisionAfter the application period closes, the admissions committee will review applications. Decisions will be communicated through the application portal or email.
Scholarships
CUHK ScholarshipsCovers tuition fees and living expenses in some cases.
Frequently asked questions
What are the tuition fees for international students in the MPhil-PhD in Marketing program?
+
The annual tuition fee for international students for 2026-2027 is HK$214,000. Annual fee adjustments will be capped at 3%.
What is the estimated total cost of attendance for international students?
+
The estimated annual living cost, including on-campus accommodation and living expenses, is HK$62,000. This is in addition to tuition fees.
What are the English language proficiency requirements for non-local applicants?
+
Non-local applicants must demonstrate English proficiency with a minimum IELTS Academic score of 6.5, TOEFL iBT of 79, or equivalent. Specific score requirements vary by test.
How long does the MPhil-PhD in Marketing program typically take?
+
The program structure includes rigorous coursework in the first year, followed by dissertation work and specialized courses in subsequent years. The primary focus is on training academic researchers.
What are the career prospects for graduates of this program?
+
Graduates are primarily prepared for careers in teaching and research at higher education institutions and research-focused organizations, aiming to become independent researchers or university professors.
Are there any scholarships available for international students?
+
CUHK Scholarships are available based on academic merit and can cover tuition fees and living expenses in some cases for both local and non-local students.