EUROPEAN SCHOOL OF ECONOMICS · UNITED KINGDOM
MSc Business Management: Marketing
Master's · Taught in en
At a glance
15 mo
Duration
6.5
IELTS
€35k
Tuition / yr
en
Language
Master's
Level
- 12-15 monthsProgram Duration
- 3 specializations (Marketing, Management, Finance)Choice of Specialisation
- Multiple Campuses (London, Milan, Florence, Rome)Campus Transfer Option
- 3 intakes per yearIntake Opportunities
- Compulsory Internship ProgrammeWork Experience
- Compact class sizesIndividual Attention
The MSc Business Management with a specialization in Marketing is a full-time postgraduate degree program designed to prepare you for a career in various marketing management roles. This program explores innovative marketing practices, e-commerce strategies, international marketing approaches, and the connection between marketing communication and strategy. You will gain a deep understanding of global business dynamics, analytical skills to identify strategic opportunities, and the flexibility to adapt to a changing international business environment. The degree requires full-time attendance, an internship placement, and a final dissertation.
Curriculum
The MSc programme is structured across four phases, including core courses, specialization courses, an internship, and a dissertation. Modules may be subject to change.
- Phase 1: Core Courses
- Applied Business Research Methods
- 21st Century Advanced Business Structures
- Organisations & their Cultures
- Marketing Management
- Managing for Sustainability & Corporate Responsibility
- Management of Resources & Operations
- Accounting & Finance for Decision Makers
- Phase 2: Marketing Specialization Courses
- Innovation Development & Management
- E-Business & E-Commerce
- Integrated Marketing Communication
- International Business Management
- Marketing of Services
- International Strategic Marketing
- Sales Promotion
- Consumer Behaviour
- Phases 3 & 4
- Internship
- Dissertation
Careers
This MSc program prepares graduates for diverse careers in marketing management, including brand management, product development, retailing, services marketing, business-to-business marketing, and marketing for non-profit organizations. ESE's competitive internship program offers excellent opportunities to gain international work experience and can lead to job offers even before graduation.
- Brand Management
- Product Development
- Retailing
- Services Marketing
- Business-to-Business Marketing
- Marketing for Non-Profit Organizations
Frequently asked questions
- What are the academic entry requirements for the MSc Business Management: Marketing program?
- Applicants must hold an undergraduate honours degree with a minimum classification of 2:2 or higher. Official transcripts of your diploma and academic records are required.
- What are the English language proficiency requirements?
- You need an IELTS score of 6.5 overall, a TOEFL iBT score of 90, or equivalent. If your previous studies for at least two years were conducted in English, you may be exempt from submitting a language qualification.
- What is the tuition fee for international students?
- The tuition fee for international students is €35,000 per year. Additional fees include a non-refundable application fee of €50, a non-refundable registration fee of €3,500, and a dissertation fee of €2,000.
- How long does the MSc Business Management: Marketing program take to complete?
- The program duration is 12-15 months, requiring full-time attendance. This includes core courses, specialization courses, a compulsory internship, and a final dissertation.
- How do I apply for the program?
- Applications are submitted via an online form, followed by a personal interview. You will also need to provide supporting documents such as your undergraduate degree transcripts, CV, personal statement, and two letters of recommendation.
- Are there any scholarships available for this program?
- Yes, Merit-Based Scholarships are available. These are awarded based on academic and professional merit, personal motivation, and future potential.
Entry requirements
Undergraduate honours degree2:2 or higher (diploma and transcripts)
IELTS6.5 overall
TOEFL iBT90
TOEFL CBT232
CAE176-184 (no less than 162 in each score)
Pearson58-64 (no less than 42-49 in each component)
Students have up to 90 days to submit English Language Proficiency scores. Candidates who have completed studies in English (at least 2 years) are exempt from presenting a language qualification. Non-English documents must be officially translated.
Fees
Tuition (international)€35,000 per year
Tuition (home)—
Living—
Application Fee: €50 (non-refundable). Registration Fee: €3,500 (non-refundable). Dissertation Fee: €2,000. Tuition and Dissertation fees are charged in EUR (€) on EU campuses and in GBP (£) on London campus.
How to apply
1. Complete Online Application FormFill out the online application form available on the ESE website.
2. Personal InterviewAttend a mandatory personal interview.
3. Submit Supporting DocumentsProvide your undergraduate degree transcripts, CV, personal statement, and two letters of recommendation.
4. Meet English Language RequirementsSubmit proof of English language proficiency (e.g., IELTS, TOEFL) or provide documentation if your studies were conducted in English. You have up to 90 days to submit these scores.
5. Submit Passport/ID and PhotographProvide a photocopy of your passport or ID document and a passport-sized photograph.
Scholarships
Merit-Based Scholarships—
Frequently asked questions
What are the academic entry requirements for the MSc Business Management: Marketing program?
+
Applicants must hold an undergraduate honours degree with a minimum classification of 2:2 or higher. Official transcripts of your diploma and academic records are required.
What are the English language proficiency requirements?
+
You need an IELTS score of 6.5 overall, a TOEFL iBT score of 90, or equivalent. If your previous studies for at least two years were conducted in English, you may be exempt from submitting a language qualification.
What is the tuition fee for international students?
+
The tuition fee for international students is €35,000 per year. Additional fees include a non-refundable application fee of €50, a non-refundable registration fee of €3,500, and a dissertation fee of €2,000.
How long does the MSc Business Management: Marketing program take to complete?
+
The program duration is 12-15 months, requiring full-time attendance. This includes core courses, specialization courses, a compulsory internship, and a final dissertation.
How do I apply for the program?
+
Applications are submitted via an online form, followed by a personal interview. You will also need to provide supporting documents such as your undergraduate degree transcripts, CV, personal statement, and two letters of recommendation.
Are there any scholarships available for this program?
+
Yes, Merit-Based Scholarships are available. These are awarded based on academic and professional merit, personal motivation, and future potential.