UNIVERSITY OF KENT · UNITED KINGDOM
MSc Digital Marketing and Analytics with Professional Practice and Placement
Master's · Taught in en
At a glance
24 mo
Duration
—
IELTS
€24k
Tuition / yr
en
Language
Master's
Level
- Top 1% of business schools globallyTriple Crown Accreditation (AACSB, EQUIS, AMBA)
- CIM AccreditedProfessional Credibility & Exemptions
- Industry-relevant toolsGoogle Analytics, Social Media Dashboards
- Data-driven approachUnique blend of analytics and marketing strategy
- 2 years full-timeCourse Duration
- CanterburyLocation
This MSc program equips you with both the creative and analytical skills needed to succeed in the dynamic field of digital marketing. You will learn to leverage data insights and analytics to develop effective digital strategies. The curriculum covers essential areas such as digital strategy, social media, consumer behaviour, data mining, and analytics tools. You will gain practical experience by designing campaigns, building websites, and analysing real data. The course also addresses important ethical considerations in digital marketing, including privacy, AI, inclusion, and sustainability. Through guest lectures and industry projects, you will prepare to lead impactful and future-focused digital marketing initiatives.
Curriculum
The curriculum is divided into two stages, designed to build foundational knowledge and provide practical experience. Year 1 focuses on compulsory modules covering core digital marketing and analytics concepts. Year 2 offers a choice between a significant work placement or an applied academic project, allowing you to gain in-depth industry experience or conduct independent research.
- Stage 1
- Digital and Integrated Marketing Communications
- Digital Media Design
- Customer Insights
- Social Media Marketing and Web Analytics
- Applied Data-driven Marketing Analytics
- Digital Marketing and AI Strategies
- Contemporary Issues in Marketing
- Stage 2
- Placement Experience
- Applied Research Project
Careers
Graduates will be well-prepared to enter a variety of roles in the digital marketing and analytics field, leveraging their skills to drive business growth and innovation. The program's focus on practical experience and industry-relevant tools enhances employability.
- Digital Marketing Manager
- Social Media Strategist
- Data Analyst
- Campaign Manager
- Marketing Technologist
- Brand Manager
Frequently asked questions
- What are the tuition fees for international students for the MSc Digital Marketing and Analytics with Professional Practice and Placement?
- For international students, the tuition fee for the first year is £20,700 and £2,000 for the second year. The second year fee is lower as it typically involves placement or project work.
- What is the duration of the MSc Digital Marketing and Analytics with Professional Practice and Placement programme?
- The programme is designed to be studied full-time over two years. The second year offers a choice between a work placement or an applied research project.
- What are the entry requirements for this Master's programme?
- Applicants typically need to have achieved a 2.2 or above in their undergraduate degree. Specific English language requirements also need to be met.
- What career paths can graduates pursue after completing this MSc?
- Graduates are prepared for roles such as Digital Marketing Manager, Social Media Strategist, Data Analyst, and Campaign Manager. The programme focuses on skills that enhance employability in the digital marketing and analytics field.
- How can I apply for the MSc Digital Marketing and Analytics with Professional Practice and Placement?
- You can apply online through the University of Kent's admissions portal by submitting necessary documents like academic transcripts and references. Early application is recommended as the process opens in autumn for the following September intake.
- Are there any scholarships available for international students?
- The University of Kent offers scholarships, which are merit-based and vary in amount. You should refer to the University of Kent scholarships page for specific details and application processes.
Entry requirements
Undergraduate DegreeA 2.2 or above
The typical offer is a 2.2 or above undergraduate degree.
Fees
Tuition (international)Year 1 - £20,700, Year 2 - £2,000
Tuition (home)Year 1 - £15,000, Year 2 - £2,000
LivingNot specified
Tuition fees are listed per year. The second year fee is significantly lower as it typically involves placement or project work.
How to apply
1. Check Entry RequirementsEnsure you meet the academic (a 2.2 degree or equivalent) and any English language requirements for the program.
2. Prepare Application DocumentsGather necessary documents, including academic transcripts, degree certificates, and proof of English language proficiency if applicable.
3. Submit Online ApplicationComplete the online application form through the University of Kent's admissions portal.
4. Attend Interview (if required)Some applicants may be invited for an interview as part of the selection process.
5. Receive OfferIf successful, you will receive an offer of admission.
6. Accept Offer and Prepare for ArrivalOnce you accept the offer, you will receive information on visa applications, accommodation, and pre-arrival preparations.
Scholarships
University of Kent ScholarshipsVaries
Accreditation
AACSB, EQUIS, AMBA, CIM
Frequently asked questions
What are the tuition fees for international students for the MSc Digital Marketing and Analytics with Professional Practice and Placement?
+
For international students, the tuition fee for the first year is £20,700 and £2,000 for the second year. The second year fee is lower as it typically involves placement or project work.
What is the duration of the MSc Digital Marketing and Analytics with Professional Practice and Placement programme?
+
The programme is designed to be studied full-time over two years. The second year offers a choice between a work placement or an applied research project.
What are the entry requirements for this Master's programme?
+
Applicants typically need to have achieved a 2.2 or above in their undergraduate degree. Specific English language requirements also need to be met.
What career paths can graduates pursue after completing this MSc?
+
Graduates are prepared for roles such as Digital Marketing Manager, Social Media Strategist, Data Analyst, and Campaign Manager. The programme focuses on skills that enhance employability in the digital marketing and analytics field.
How can I apply for the MSc Digital Marketing and Analytics with Professional Practice and Placement?
+
You can apply online through the University of Kent's admissions portal by submitting necessary documents like academic transcripts and references. Early application is recommended as the process opens in autumn for the following September intake.
Are there any scholarships available for international students?
+
The University of Kent offers scholarships, which are merit-based and vary in amount. You should refer to the University of Kent scholarships page for specific details and application processes.