COVENTRY UNIVERSITY · UNITED KINGDOM
MSc Digital Marketing Communications
Master's · Taught in en
At a glance
12 mo
Duration
6.5
IELTS
€21k
Tuition / yr
en
Language
Master's
Level
- Accredited by The CPD GroupAccreditation
- Focus on practical application and industry relevanceLearning Approach
- Develop skills in SEO, SEM, social media, and content strategyKey Skills
- Opportunity for a dissertation or applied projectProject Options
This Master of Science (MSc) degree in Digital Marketing Communications equips you with advanced knowledge and practical skills in the dynamic field of digital marketing. You will explore the strategic integration of marketing and communication principles in the digital landscape, focusing on areas such as social media marketing, content strategy, search engine optimization (SEO), pay-per-click (PPC) advertising, and data analytics. The course is designed to develop your ability to create, manage, and measure effective digital marketing campaigns across various platforms. Throughout the program, you will gain a comprehensive understanding of consumer behaviour in the digital age, ethical considerations in marketing, and the latest trends shaping the industry. The curriculum emphasizes critical thinking, problem-solving, and strategic planning, preparing you for leadership roles in marketing and communication. Upon completion, graduates will be well-prepared to pursue careers in a wide range of roles within agencies, corporations, and entrepreneurial ventures, leveraging their expertise in digital strategy and execution.
Curriculum
The MSc Digital Marketing Communications is a 12-month full-time program designed to build your expertise through a structured curriculum. The course is divided into modules covering essential aspects of digital marketing and communications.
- Year 1
- Principles of Digital Marketing CommunicationsMKTG401
- Social Media Marketing StrategyMKTG402
- Content Marketing and SEOMKTG403
- Digital Advertising and PPCMKTG404
- Marketing Analytics and InsightsMKTG405
- Integrated Marketing CommunicationsMKTG406
- Research MethodsRESE401
- Dissertation or Applied ProjectDISC401
Careers
Graduates of the MSc Digital Marketing Communications program are well-prepared for a variety of roles in the rapidly evolving digital marketing and communications sector. The skills and knowledge gained will enable you to excel in a wide range of positions within agencies, corporations, and entrepreneurial ventures.
- Digital Marketing Manager
- Social Media Strategist
- Content Marketing Specialist
- SEO/SEM Specialist
- Digital Communications Officer
- Brand Manager
- Marketing Analyst
Entry requirements
UK Bachelor's DegreeA good UK Bachelor's degree (minimum 2:2) or equivalent recognised international qualification.
Relevant ExperienceConsideration may be given to applicants with relevant professional experience, supported by references, who may not meet the standard academic entry requirements.
IELTS6.5 (with no less than 6.0 in each component)
We may consider applicants with substantial relevant professional experience who do not hold a standard degree qualification. Please contact us to discuss your individual circumstances.
Fees
Tuition (international)£18,000 per year
Tuition (home)£9,250 per year
LivingEstimated £13,000 per year
Tuition fees are subject to an annual increase of approximately 3-5% for courses starting in subsequent years.
How to apply
1. Online ApplicationComplete the online application form on the Coventry University website. You will need to create an account to start.
2. Provide Academic TranscriptsUpload official transcripts for all previous academic qualifications. These should include modules taken and grades achieved.
3. Submit English Language Proficiency ProofProvide evidence of your English language ability, such as an IELTS certificate, if English is not your first language.
4. Personal StatementWrite a personal statement outlining your motivation for studying this course, your relevant experience, and your future career aspirations.
5. ReferencesYou may need to provide academic or professional references. Details will be specified in the application form.
6. Application ReviewYour application will be reviewed by the admissions team. This may involve an interview, either in person or remotely.
7. Receive OfferIf successful, you will receive an offer of admission. This may be conditional or unconditional.
8. Accept OfferConfirm your acceptance of the offer and pay any required deposit.
Accreditation
Accredited by The CPD Group.