DUBLIN CITY UNIVERSITY · IRELAND
MSc in Digital Marketing
Master's · Taught in en · UCAS DC516
At a glance
12 mo
Duration
—
IELTS
€23k
Tuition / yr
en
Language
Master's
Level
- Ranked among the top 80 MSc in Marketing programmes globally (QS World University Rankings 2025)Global Ranking
- DCU Business School ranked in the top 95 in Europe (Financial Times Ranking 2023)European Ranking
- 12-month full-time programDuration
- Hands-on practicum project with a real clientPractical Experience
- Focus on data-driven marketing strategiesCurriculum Focus
- Integrates marketing theory with contemporary digital toolsLearning Approach
The MSc in Digital Marketing at Dublin City University (DCU) is designed to equip you with the knowledge and skills to leverage digital technologies for marketing success. You will delve into areas such as Pay-Per-Click (PPC) advertising, Search Engine Optimization (SEO), content marketing, social media strategy, e-business management, web development, and data analysis. The program emphasizes strategic thinking and provides practical experience through an end-of-year practicum project, where you'll work with a real client for six months. DCU Business School's strong industry connections ensure the curriculum remains relevant and up-to-date.
Careers
Graduates of the MSc in Digital Marketing possess strong business acumen and a dynamic mix of analytical and technical skills, making them highly sought after in the data-driven digital marketing landscape. The program prepares you for a variety of roles across all sectors.
- Digital Account Executive
- Digital Project Manager
- Content Marketer
- Research Analyst
- Digital Marketing Executive
- Social Media Manager
Frequently asked questions
- What are the tuition fees for international students for the MSc in Digital Marketing?
- The tuition fee for international students for the MSc in Digital Marketing is €23,000 per year. Please note that fees are subject to change and the official DCU Fees Schedule should be consulted for the most current information.
- What are the entry requirements for the MSc in Digital Marketing programme?
- To be eligible, you need a minimum of a Second Class Honours, Grade 1 (2.2) in a relevant undergraduate degree such as Business, Marketing, Journalism, or Information Systems, or an equivalent qualification. Significant relevant professional experience may also be considered.
- How long does the MSc in Digital Marketing programme take to complete?
- The MSc in Digital Marketing is a 12-month full-time program delivered across three semesters.
- Does the programme offer any scholarships for international students?
- Yes, the John Thompson Scholarship for the MSc in Digital Marketing is available. This is a merit-based scholarship that covers full fees and is aimed at fostering links between digital marketing and online journalism, encouraging applicants from diverse backgrounds.
- What kind of career opportunities are available after completing this MSc?
- Graduates are prepared for roles such as Digital Account Executive, Digital Project Manager, Content Marketer, Research Analyst, Digital Marketing Executive, and Social Media Manager across various sectors.
- How do I apply for the MSc in Digital Marketing as an international student?
- International applicants should apply through the DCU Student Application Portal. Ensure all required documents, including academic transcripts, degree certificates, and CV, are uploaded correctly to avoid delays.
Entry requirements
Bachelor's DegreeA minimum of a Second Class Honours, Grade 1 (2.2) in a relevant undergraduate degree (e.g., Business, Marketing, Journalism, Information Systems) or equivalent is required. Consideration will also be given to applicants with significant relevant professional experience.
Documentation uploaded must not be password protected. Password-protected or ineligible documents may cause delays or result in an unsuccessful application.
Fees
Tuition (international)€23,000 per year
Tuition (home)€12,100 per year
LivingNot specified
Fees are subject to change. Please refer to the official DCU Fees Schedule for the most up-to-date information.
How to apply
1. Visit the DCU Student Application PortalAccess the portal via the 'Apply Now' link on the program page.
2. Create an Account or Log InIf you are a new applicant, create an account. Returning applicants can log in to their existing account.
3. Complete the Application FormFill in all required personal, academic, and professional details accurately.
4. Upload Supporting DocumentsUpload scanned copies of your academic transcripts, degree certificates, CV, and any other required documents. Ensure they are not password-protected.
5. Submit Your ApplicationReview your application thoroughly before submitting. A confirmation will typically be provided upon successful submission.
Scholarships
John Thompson Scholarship for the MSc in Digital MarketingFull fees
Accreditation
This program is ranked among the top 80 MSc in Marketing programmes globally by QS World University Rankings 2025. DCU Business School is ranked among the top 95 Business Schools in Europe by the Financial Times 2023.
Frequently asked questions
What are the tuition fees for international students for the MSc in Digital Marketing?
+
The tuition fee for international students for the MSc in Digital Marketing is €23,000 per year. Please note that fees are subject to change and the official DCU Fees Schedule should be consulted for the most current information.
What are the entry requirements for the MSc in Digital Marketing programme?
+
To be eligible, you need a minimum of a Second Class Honours, Grade 1 (2.2) in a relevant undergraduate degree such as Business, Marketing, Journalism, or Information Systems, or an equivalent qualification. Significant relevant professional experience may also be considered.
How long does the MSc in Digital Marketing programme take to complete?
+
The MSc in Digital Marketing is a 12-month full-time program delivered across three semesters.
Does the programme offer any scholarships for international students?
+
Yes, the John Thompson Scholarship for the MSc in Digital Marketing is available. This is a merit-based scholarship that covers full fees and is aimed at fostering links between digital marketing and online journalism, encouraging applicants from diverse backgrounds.
What kind of career opportunities are available after completing this MSc?
+
Graduates are prepared for roles such as Digital Account Executive, Digital Project Manager, Content Marketer, Research Analyst, Digital Marketing Executive, and Social Media Manager across various sectors.
How do I apply for the MSc in Digital Marketing as an international student?
+
International applicants should apply through the DCU Student Application Portal. Ensure all required documents, including academic transcripts, degree certificates, and CV, are uploaded correctly to avoid delays.