MSc Marketing and Innovation

This distinctive Master's programme combines marketing and innovation, two essential disciplines for success in today's dynamic, technology-driven marketplace. You will gain the knowledge, mindset, and capabilities needed to thrive in a rapidly changing business environment. The course focuses on developing a strategic understanding of how to create, communicate, and deliver value to customers, while also fostering an innovative approach to business challenges. Through a blend of theoretical learning and practical application, you will explore contemporary marketing strategies and cutting-edge innovation frameworks. The programme is designed to equip you with the skills to analyse market trends, develop effective marketing campaigns, and drive innovation within organisations. It provides a strong foundation for a successful career in a variety of marketing and management roles.

Curriculum

The curriculum is designed to provide a comprehensive understanding of marketing and innovation, covering key theories, practical skills, and industry insights. The programme typically includes core modules in marketing management, consumer behaviour, innovation strategy, and digital marketing, often with opportunities for specialisation or project work.

1. 1
   • Strategic Marketing
   • Consumer Behaviour
   • Innovation Strategy and Management
   • Digital Marketing and Communications
   • Brand Management
   • Research Methods for Business
   • Dissertation/Major Project

Careers

Graduates are well-prepared for a range of roles in marketing, brand management, product development, innovation consulting, and digital strategy within various industries. The programme equips students with analytical and strategic skills highly valued by employers.

• Marketing Manager
• Brand Manager
• Product Innovator
• Digital Marketing Specialist
• Market Research Analyst
• Innovation Consultant
• Business Development Manager