UNIVERSITY OF EAST ANGLIA · UNITED KINGDOM
MSc Marketing and Management
Master's · Taught in en
At a glance
12 mo
Duration
6.0
IELTS
—
Tuition / yr
en
Language
Master's
Level
- Top 20 in the UK for Research QualityResearch Quality Ranking
- Ranked 21st in the UKOverall University Ranking
- Accredited by The Chartered Institute of Marketing (CIM)Professional Accreditation
This MSc Marketing and Management program is designed for ambitious individuals aiming for leadership roles in marketing or management. It suits those interested in both fields, offering flexibility for career choices, or for individuals managing their own businesses. The course assumes no prior experience, building foundational knowledge from the start. Over 12 months, you will explore core theories, practical techniques, and develop analytical and strategic skills for the global marketplace. You'll learn to respond effectively at operational and strategic levels, identifying and executing marketing and management strategies. The curriculum covers marketing fundamentals, internationalization, digital transformation, and social responsibility, alongside sharpening management skills for complex business challenges. You'll gain practical expertise to make an immediate impact and develop the confidence to build an influential career.
Curriculum
The first semester focuses on marketing and business foundations, exploring theories and models across traditional and digital platforms. Unlike many master's programs, the third semester offers elective business modules to broaden expertise. Learning is grounded in real-world case studies of international businesses, preparing you for global markets. You can choose a variant of this course with an integrated placement year for UK industry experience.
- Year 1
- Managing People and Organisations
- Strategic Marketing Management
- AI in Marketing
- Integrated Marketing Communications
- Integrated Business Decisions
- Digital Business Management
- Social Media and Digital Marketing
- Retail Marketing and Management
- Marketing Research
- Global Business
- Brand Creation and Management
- Buyer Behaviour and Interactive Marketing
Careers
Upon graduation, you will be equipped to drive business success through marketing and management strategies, suitable for roles in domestic and international organizations across various sectors like telecoms, technology, international trade, and retail. Career paths include business-to-business and consumer marketing, within companies or agencies, offering flexibility to align with your ambitions. The course emphasizes employability and transferable skills for marketing and general management.
- Social Media Manager/Executive
- Sales Manager/Executive
- Business Development Manager
- Market Research Analyst
- Product Manager
- Marketing Executive
Frequently asked questions
- What are the entry requirements for the MSc Marketing and Management programme?
- You will need a UK Bachelor's degree with a 2.2 classification in any subject area. For English language proficiency, an IELTS score of 6.0 overall with a minimum of 5.5 in each component is required.
- How do I apply for this Master's programme?
- Applications are submitted online, and you should prepare documents such as academic transcripts, degree certificates, English language test results, and a personal statement. Ensure you meet the entry requirements before applying.
- What is the duration of the MSc Marketing and Management programme?
- The MSc Marketing and Management programme is typically 12 months long. A variant with an integrated placement year is also available for UK industry experience.
- What are the tuition fees and living costs?
- Please refer to the university's fees and funding pages for current tuition and living cost information, as this data is not provided here.
- What career opportunities are available after completing this degree?
- Graduates can pursue roles such as Social Media Manager, Sales Manager, Business Development Manager, Market Research Analyst, or Product Manager in various domestic and international organizations.
- Are there any scholarships available for international students?
- Yes, several scholarships are available, including the Vice Chancellor’s Global Impact and Leadership Scholarship (£10,000) and various International PG Merit Scholarships ranging from £4,000 to £7,000. An Early Payment Award of up to £1,000 is also offered.
Entry requirements
UK Bachelor's degree2.2 classification in any subject area.
IELTS6.0 overall (minimum 5.5 in each component)
Applications are welcome from students whose first language is not English. Other English language tests may be accepted; refer to the university's English Language Equivalencies page for details. Test results should be within two years.
Fees
Tuition (international)—
Tuition (home)—
Living—
Please refer to the university's fees and funding pages for current tuition and living cost information.
How to apply
1. Check Entry RequirementsEnsure you meet the academic and English language requirements for the MSc Marketing and Management program.
2. Prepare Application DocumentsGather necessary documents, including academic transcripts, degree certificates, English language test results, and a personal statement.
3. Submit Online ApplicationComplete and submit the application form through the university's official application portal.
4. Await DecisionThe admissions team will review your application. You may be asked for further information or an interview.
5. Accept OfferIf an offer is made, carefully review the terms and conditions and accept the offer by the specified deadline.
6. Arrange Finances and VisaSecure funding, make any required deposits, and begin the UK visa application process.
Scholarships
Vice Chancellor’s Global Impact and Leadership Scholarship (September Start)£10,000
International PG Merit Scholarship A (2026/7)£6,000 - £7,000
International PG Merit Scholarship B (2026/7)£5,500 - £6,500
International PG Merit Scholarship C (2026/7)£4,000 - £5,000
International Early Payment Awards (September Start)Up to £1,000
10% Alumni Tuition Fee Discount Scheme10% tuition fee reduction
Accreditation
The course is accredited by The Chartered Institute of Marketing (CIM).
Frequently asked questions
What are the entry requirements for the MSc Marketing and Management programme?
+
You will need a UK Bachelor's degree with a 2.2 classification in any subject area. For English language proficiency, an IELTS score of 6.0 overall with a minimum of 5.5 in each component is required.
How do I apply for this Master's programme?
+
Applications are submitted online, and you should prepare documents such as academic transcripts, degree certificates, English language test results, and a personal statement. Ensure you meet the entry requirements before applying.
What is the duration of the MSc Marketing and Management programme?
+
The MSc Marketing and Management programme is typically 12 months long. A variant with an integrated placement year is also available for UK industry experience.
What are the tuition fees and living costs?
+
Please refer to the university's fees and funding pages for current tuition and living cost information, as this data is not provided here.
What career opportunities are available after completing this degree?
+
Graduates can pursue roles such as Social Media Manager, Sales Manager, Business Development Manager, Market Research Analyst, or Product Manager in various domestic and international organizations.
Are there any scholarships available for international students?
+
Yes, several scholarships are available, including the Vice Chancellor’s Global Impact and Leadership Scholarship (£10,000) and various International PG Merit Scholarships ranging from £4,000 to £7,000. An Early Payment Award of up to £1,000 is also offered.