ROTTERDAM SCHOOL OF MANAGEMENT · NETHERLANDS
MSc Marketing Management
Master's · Taught in en
At a glance
12 mo
Duration
—
IELTS
€26k
Tuition / yr
en
Language
Master's
Level
- 232average number of students in cohort
- 39%international students in programme
- 97%of graduates employed within 6 months
- FMCG, retail, advertisingExamples of industries where graduates work
- account manager, brand manager, market research analystExamples of graduates’ job titles
- Ranked 19th in the QS Business Masters Rankings 2026Top-ranked programme
This Master of Science (MSc) programme focuses on understanding consumer behaviour and integrating this knowledge into marketing strategies to create value for consumers, organisations, and society. You will learn how marketing strategies and tactics contribute to the success of products and services, and how marketing drives organisational performance. Upon graduation, you will possess the knowledge, tools, and tactics necessary to generate value for any type of company or organisation. The programme allows for customisation through elective tracks in Brand & Product Management or Digital Marketing & Analytics.
Curriculum
The 12-month MSc in Marketing Management programme aims to develop you into a well-rounded marketing specialist with a chosen specialisation. The programme consists of compulsory core courses in the autumn semester, followed by master electives and a master thesis project completed throughout the year.
- Autumn Semester
- Consumer BehaviourBM01MM
- Consumer Marketing ResearchBM02MM
- Marketing Strategy ResearchBM05MM
- Marketing StrategyBM04MM
- Spring Semester
- Electives (Choose one track or create an individual study plan)
- Throughout the year
- Master Thesis Project
Careers
Graduates are well-prepared for roles in various industries, including FMCG, retail, and advertising. The programme equips you with skills applicable to positions such as account manager, brand manager, and market research analyst.
- Brand Manager
- Product Manager
- Category Manager
- Market Research Analyst
- Account Manager
- Roles in Digital Marketing
- Roles in Platform Economics
- Roles in Mobile Marketing
- Roles in Social Media
Frequently asked questions
- What are the tuition fees for the MSc Marketing Management programme?
- The annual tuition fee for non-EEA students is €25,800, while for EEA students it is €2,695. These fees are for the 12-month programme.
- What is the duration of the MSc Marketing Management programme?
- The programme is a 12-month Master of Science (MSc) degree. It includes compulsory core courses, electives, and a master thesis project.
- What are the entry requirements for this programme?
- Applicants need a relevant bachelor's degree from a recognised university. Admission is competitive, and the programme has a capped intake.
- How do I apply for the MSc Marketing Management programme?
- Applications are submitted directly through the university's online system. You will need to check eligibility, prepare documents like transcripts and a CV, and submit them before the deadline.
- What is the application deadline for the programme?
- The application deadline is May 15, or when the programme capacity is reached. Early application is advisable due to the capped intake.
- What career opportunities are available after completing this programme?
- Graduates are prepared for roles such as Brand Manager, Product Manager, Market Research Analyst, and Account Manager in industries like FMCG, retail, and advertising. 97% of graduates are employed within 6 months.
Entry requirements
Bachelor's degreeA relevant bachelor's degree from a recognised university. Specific GPA requirements are not listed but strong academic performance is expected.
Specific academic entry requirements may vary. Please check the admissions page for detailed information. Admission is competitive and the programme has a capped intake.
Fees
Tuition (international)€25,800
Tuition (home)€2,695
Living—
The tuition fee for non-EEA students is €25,800. The tuition fee for EEA students is €2,695. These fees are per year for the 12-month programme.
How to apply
1. Check EligibilityEnsure you meet the academic and any other specific entry requirements for the MSc Marketing Management programme.
2. Prepare Application DocumentsGather all necessary documents, which typically include academic transcripts, a CV, a motivation letter, and potentially GMAT/GRE scores or English language proficiency test results.
3. Submit ApplicationComplete the online application form and upload all required documents before the application deadline.
4. Application ReviewThe admissions committee will review your application. Due to the capped intake, applications are processed on a rolling basis.
5. Receive DecisionYou will be notified of the admission decision.
6. Accept Offer and EnrollIf admitted, follow the instructions to accept your offer and complete the enrolment process.
Accreditation
Rotterdam School of Management, Erasmus University holds accreditations from relevant bodies.
Frequently asked questions
What are the tuition fees for the MSc Marketing Management programme?
+
The annual tuition fee for non-EEA students is €25,800, while for EEA students it is €2,695. These fees are for the 12-month programme.
What is the duration of the MSc Marketing Management programme?
+
The programme is a 12-month Master of Science (MSc) degree. It includes compulsory core courses, electives, and a master thesis project.
What are the entry requirements for this programme?
+
Applicants need a relevant bachelor's degree from a recognised university. Admission is competitive, and the programme has a capped intake.
How do I apply for the MSc Marketing Management programme?
+
Applications are submitted directly through the university's online system. You will need to check eligibility, prepare documents like transcripts and a CV, and submit them before the deadline.
What is the application deadline for the programme?
+
The application deadline is May 15, or when the programme capacity is reached. Early application is advisable due to the capped intake.
What career opportunities are available after completing this programme?
+
Graduates are prepared for roles such as Brand Manager, Product Manager, Market Research Analyst, and Account Manager in industries like FMCG, retail, and advertising. 97% of graduates are employed within 6 months.