TILBURG UNIVERSITY · NETHERLANDS
MSc Marketing Management
Master's · Taught in en
At a glance
12 mo
Duration
—
IELTS
€20k
Tuition / yr
en
Language
Master's
Level
- 79%Student Satisfaction (National Student Survey, 2025)
- #47Worldwide in Business & Economics (Times Higher Education, 2026)
- #56Worldwide in Business & Economics (US News Best Global Universities, 2026)
- 1 yearProgram Duration
- EnglishLanguage of Instruction
- 60 ECTSCredits
This Master's program equips you with the knowledge and skills to develop innovative and effective marketing strategies for both online and offline contexts. You will learn to analyze consumer behavior, strategically communicate, build strong brands, and efficiently distribute products and services. The program combines cutting-edge scientific insights with practical business applications, preparing you for a successful career as a marketing manager.
Curriculum
The program focuses on understanding consumer decision-making and developing expertise in analyzing and interpreting consumer and business markets. You will gain practical skills through business cases and guest lectures, and can personalize your learning with electives or pursue a double degree. Blended learning is used, combining on-campus lectures with online materials.
- 1
- Brand Management
- Marketing Communication
- Marketing Channel Management
- Strategic Marketing Management
Careers
Graduates are well-positioned for competitive marketing roles. The program's blend of theory and practical skills prepares you for diverse positions in brand management, online marketing, and sales.
- Product/Brand Manager
- Online Marketer
- Sales Manager
- Branding & Comms Lead
- Brand Manager
- Senior Product Marketing Manager
- Head of Trade Marketing
Frequently asked questions
- What are the tuition fees for the MSc Marketing Management programme?
- For non-EU/EEA students, tuition is €19,900 per year for the 2026-2027 academic year. EU/EEA students will pay €16,500 per year, with the same fee applying to EU/EEA students who have already completed a Dutch Master's degree.
- What are the entry requirements for this Master's programme?
- You need a Bachelor's degree with solid academic training in Business Research and Statistics, along with good knowledge of Marketing, Consumer Behavior, Management, and Business Economics. Specific Bachelor's degrees from Tilburg University are also accepted.
- What is the duration of the MSc Marketing Management programme?
- The programme is one year in duration and consists of 60 ECTS credits.
- In what language is the MSc Marketing Management programme taught?
- The language of instruction for this programme is English.
- When can I start the MSc Marketing Management programme and what are the application deadlines?
- The programme has intakes at the end of August and the end of January, with applications being accepted on an ongoing basis for both start dates.
- What kind of careers can I pursue after graduating from this programme?
- Graduates are well-prepared for roles such as Product/Brand Manager, Online Marketer, Sales Manager, and Branding & Communications Lead.
Entry requirements
Bachelor's degreeA Bachelor's degree with solid academic training in Business Research and Statistics, and good knowledge of Marketing, Consumer Behavior, Management, and Business Economics. A Bachelor's degree from Tilburg University in Business Economics or International Business Administration is also accepted.
A pre-master's program is available for students from Research Universities and Dutch Universities of Applied Sciences (HBO).
Fees
Tuition (international)For non-EU/EEA students: €19,900 per year (2026-2027 academic year). For EU/EEA students with a prior Dutch Master's degree: €16,500 per year (2026-2027 academic year).
Tuition (home)For EU/EEA students: €16,500 per year (2026-2027 academic year).
Living—
Weighted fees apply for the pre-Master's program.
How to apply
1. Check EligibilityEnsure you meet the academic and any other specific entry requirements for the MSc Marketing Management program. A Bachelor's degree with a strong foundation in research, statistics, and marketing principles is generally required.
2. Prepare DocumentsGather necessary documents, which typically include academic transcripts, a motivation letter, a CV, and proof of English language proficiency if applicable.
3. Submit ApplicationComplete and submit the online application form through the university's application portal.
4. Await Admission DecisionThe admissions team will review your application. Successful candidates will receive an offer of admission.
5. EnrollAccept the offer and complete the enrollment process, including paying tuition fees, by the specified deadlines.
Accreditation
The university holds accreditations from NVAO, AACSB, and TEP.
Frequently asked questions
What are the tuition fees for the MSc Marketing Management programme?
+
For non-EU/EEA students, tuition is €19,900 per year for the 2026-2027 academic year. EU/EEA students will pay €16,500 per year, with the same fee applying to EU/EEA students who have already completed a Dutch Master's degree.
What are the entry requirements for this Master's programme?
+
You need a Bachelor's degree with solid academic training in Business Research and Statistics, along with good knowledge of Marketing, Consumer Behavior, Management, and Business Economics. Specific Bachelor's degrees from Tilburg University are also accepted.
What is the duration of the MSc Marketing Management programme?
+
The programme is one year in duration and consists of 60 ECTS credits.
In what language is the MSc Marketing Management programme taught?
+
The language of instruction for this programme is English.
When can I start the MSc Marketing Management programme and what are the application deadlines?
+
The programme has intakes at the end of August and the end of January, with applications being accepted on an ongoing basis for both start dates.
What kind of careers can I pursue after graduating from this programme?
+
Graduates are well-prepared for roles such as Product/Brand Manager, Online Marketer, Sales Manager, and Branding & Communications Lead.