This Master of Science (MSc) program focuses on the intersection of social media, technology, and human interaction. You will explore how social media platforms are designed, evaluated, and experienced within their specific social and cultural contexts. The course offers a blend of sociological and technical skills, providing insights into the social, political, and economic factors influencing interactive technologies, alongside principles of social and participatory design. You will gain practical experience in designing and evaluating interactive systems, preparing you for careers in a rapidly evolving digital landscape.
The MSc program comprises 180 credits, including six 20-credit core modules and a 60-credit independent research project. Modules cover human-computer interaction, user-centred design, social and cultural theory, and human psychology. The curriculum may be subject to change to reflect the latest academic developments.
Graduates develop highly sought-after skills in the growing field of social media and interactive technologies, applicable across various industries. The interdisciplinary nature of the course equips students with both technical and analytical abilities valued by employers.
The University accepts a wide range of international qualifications. Applicants from non-English speaking backgrounds must demonstrate English language proficiency. The University also considers other aspects of an application, such as personal statements and relevant experience.
Tuition fees are subject to annual review. Fee status (UK or International) is determined upon application. Additional costs for accommodation, study materials, and living expenses are not included in tuition fees.
You will need a good honours degree (minimum 2:1) or equivalent qualification. For English language proficiency, an IELTS score of 6.5 overall with no less than 6.0 in each component is required. Specific subject background is not essential as the course combines sociological and computer science elements.
The tuition fee for international students is £28,600 per year. Please note that living costs and expenses for accommodation and study materials are not included in this fee.
This Master of Science (MSc) program is designed to be completed in 1 year.
The language of instruction is English. International applicants must demonstrate English language proficiency, typically through an IELTS score of 6.5 overall with no less than 6.0 in each component.
Graduates develop skills for roles such as Social Media Manager, Interaction Designer, User Experience (UX) Researcher, Digital Strategist, Community Manager, and Technology Consultant across various industries.
The University of York offers an Alumni Discount of 10% on tuition fees for eligible previous graduates. International students may also be eligible for Chevening Scholarships, which are fully-funded for one year of postgraduate study.