UNIVERSITY OF SURREY · UNITED KINGDOM
MSc Strategic Marketing
Master's · Taught in en
At a glance
12 mo
Duration
—
IELTS
€30k
Tuition / yr
en
Language
Master's
Level
- Top 100 in the world for Business Administration and Management (ShanghaiRanking 2025)Global Ranking
- Accredited by the Chartered Institute of Marketing (CIM)Professional Accreditation
- CIM Graduate Gateway for exemptions on CIM qualificationsProfessional Development
- Develop agile, entrepreneurial marketing professional skillsCareer Focus
- Access to Surrey Hatchery start-up hubEntrepreneurship
- Integration of AI into course contentFuture Skills
This MSc Strategic Marketing programme is designed for individuals aiming for creative, client-facing, analytical, or practical marketing roles. It equips you with the skills and confidence to develop effective marketing strategies in competitive markets. You will learn to understand customer behaviour, adapt to market trends, and make decisions that enhance brand visibility and competitiveness in a changing business landscape. The course emphasizes strategic thinking and analytical skills for omnichannel environments, with a practical understanding of contemporary marketing principles through a 'learning by doing' approach. It prepares you for leadership positions like brand director or chief marketing officer, focusing on aligning marketing with corporate goals and delivering measurable business value. The programme is accredited by the Chartered Institute of Marketing (CIM), potentially offering exemptions from certain CIM qualifications.
Curriculum
The MSc Strategic Marketing programme spans two semesters, followed by a dissertation. Modules are credit-based (15-credit tariff) and subject to availability. The curriculum is structured to build advanced analytical techniques and strategic marketing knowledge.
- Year 1
- Strategic MarketingMANM434
- Sustainability MarketingMANM544
- Services Marketing
Careers
This MSc prepares you for leadership roles in marketing, aligning marketing strategies with corporate objectives and delivering measurable business value. Graduates can pursue careers as brand directors, marketing strategy managers, or chief marketing officers.
- Brand Director
- Marketing Strategy Manager
- Chief Marketing Officer
Frequently asked questions
- What are the entry requirements for the MSc Strategic Marketing programme?
- You typically need a 2:2 undergraduate degree. Specific English language requirements are not detailed, but international students may need to provide proof of proficiency. Pathway programmes are available if direct entry requirements are not met.
- How much does the MSc Strategic Marketing programme cost for international students?
- For international students, the full-time tuition fee for one year is £25,900. Part-time international students pay £13,000 per year for the two-year duration.
- How long does the MSc Strategic Marketing programme take to complete?
- The full-time programme spans one year, including two semesters of modules followed by a dissertation. A part-time option is available over two years.
- What career paths can I pursue after completing this MSc?
- This MSc prepares you for leadership roles such as Brand Director, Marketing Strategy Manager, or Chief Marketing Officer. It focuses on aligning marketing strategies with corporate objectives.
- Are there any professional accreditations for this programme?
- Yes, the programme is accredited by the Chartered Institute of Marketing (CIM) and the Association to Advance Collegiate Schools of Business (AACSB). Accreditation by CIM may offer exemptions from certain CIM qualifications.
- When can I apply for the MSc Strategic Marketing programme?
- Applications are typically open well in advance of the start dates for September and February intakes. It is recommended to check the official university website for the most up-to-date application timeline.
Entry requirements
Undergraduate DegreeA 2:2 minimum undergraduate degree is typically required.
IELTSNot specified
International students may be eligible for pathway programmes if they do not meet direct entry requirements.
Fees
Tuition (international)£25,900 (Full-time, 1 year)
Tuition (home)£15,800 (Full-time, 1 year)
Living—
Part-time fees are £7,900 for UK students and £13,000 for overseas students per year for the 2-year duration.
How to apply
1. Check Entry RequirementsEnsure you meet the academic and English language requirements. A 2:2 undergraduate degree is typically needed. If you don't meet the English language criteria, consider preparatory English programmes.
2. Prepare Application DocumentsGather necessary documents, which usually include academic transcripts, degree certificates, proof of English language proficiency (if applicable), and potentially references or a personal statement.
3. Submit ApplicationSubmit your application through the university's online application portal. Be mindful of application deadlines.
4. Receive OfferIf your application is successful, you will receive an offer. This may be conditional or unconditional.
5. Accept Offer and Prepare for StudyAccept your offer and begin preparing for your studies, including arranging accommodation and visas if applicable.
Scholarships
General ScholarshipsFunding available
Accreditation
The programme is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the Chartered Institute of Marketing (CIM).
Frequently asked questions
What are the entry requirements for the MSc Strategic Marketing programme?
+
You typically need a 2:2 undergraduate degree. Specific English language requirements are not detailed, but international students may need to provide proof of proficiency. Pathway programmes are available if direct entry requirements are not met.
How much does the MSc Strategic Marketing programme cost for international students?
+
For international students, the full-time tuition fee for one year is £25,900. Part-time international students pay £13,000 per year for the two-year duration.
How long does the MSc Strategic Marketing programme take to complete?
+
The full-time programme spans one year, including two semesters of modules followed by a dissertation. A part-time option is available over two years.
What career paths can I pursue after completing this MSc?
+
This MSc prepares you for leadership roles such as Brand Director, Marketing Strategy Manager, or Chief Marketing Officer. It focuses on aligning marketing strategies with corporate objectives.
Are there any professional accreditations for this programme?
+
Yes, the programme is accredited by the Chartered Institute of Marketing (CIM) and the Association to Advance Collegiate Schools of Business (AACSB). Accreditation by CIM may offer exemptions from certain CIM qualifications.
When can I apply for the MSc Strategic Marketing programme?
+
Applications are typically open well in advance of the start dates for September and February intakes. It is recommended to check the official university website for the most up-to-date application timeline.