AKAD HOCHSCHULEN FÜR BERUFSTÄTIGE, FACHHOCHSCHULE LEIPZIG · GERMANY
Online Marketing (B.A.)
Bachelor's · Taught in de
At a glance
36 mo
Duration
0.0
IELTS
€0k
Tuition / yr
de
Language
Bachelor's
Level
- 100% OnlineFlexible Study
- 180 ECTSCredit Points
- 36-72 MonthsStudy Duration
- State RecognisedAccreditation
- High DemandCareer Prospects
- Personal SupportStudent Care
This Bachelor of Arts in Online Marketing is a fully online distance learning program designed to equip you with essential skills for the digital marketing landscape. The curriculum covers key aspects of online marketing and the marketing mix, from strategic conception and planning to the implementation and monitoring of online campaigns. You will gain a fundamental understanding of concepts such as digital transformation, big data management, social media marketing, search engine marketing, and business intelligence. Beyond marketing specialisation, the program also provides general business knowledge, enabling graduates to tackle interdisciplinary tasks with a marketing focus, including involvement in digitalization projects, developing digital marketing campaigns, and market analysis. This program is ideal for individuals with a strong interest in digital media who wish to pursue a career in this rapidly evolving field. Graduates are prepared for responsible roles in operational and strategic project and campaign management, capable of leading teams in junior and middle management positions.
Curriculum
The program comprises 180 ECTS credits, covering core online marketing competencies, general business principles, and specialisation options. You can choose from various specialisations to tailor your degree.
- Semester 1
- Schlüsselqualifikationen für Studium und Beruf
- Brückenkurs Mathematik
- Meine Study Community - Bachelor Online Marketing
- Meine AKAD Toolbox - Bachelor Wirtschaft und Management
- Management der digitalen Transformation in der Praxis I: Digitale Motivation
- Grundlagen und Anwendungen der Wirtschaftsinformatik
- Grundlagen des Marketingmanagements
- Wirtschaftsmathematik
- Datenbanken
- Semester 2
- Management der digitalen Transformation in der Praxis II: Tools und Services
- Marketing 4.0 inkl. Social Media
- Projekt Web-Business: Grundlagen und praktische Anwendungen der Web-Programmierung
- Oberflächen und Usability
- Grundlagen des Personalmanagements
- Semester 3
- Management der digitalen Transformation: Theoretische Grundlagen
- Grundlagen des E-Business
- Grundlagen des Onlinemarketings
- Digital Start-up Management (Planspiel)
- Investition und Finanzierung
- Innovation und Entrepreneurship
- Semester 4
- Klassisches und agiles Projektmanagement
- Statistik
- Fallstudien im digitalen Marketing
- English for professional purposes C1
- Phasenorientiertes Management und Organisation
- Projektwerkstatt
- Semester 5
- Projekt
- Vertiefung 1
- Semester 6
- Bachelorarbeit
- Vertiefung 2
Careers
Graduates of the Online Marketing B.A. program are well-prepared for diverse roles in the rapidly expanding digital market. The skills acquired are highly sought after across various industries and company sizes, providing a strong foundation for both immediate employment and further academic pursuits.
- Project Manager (Online Marketing)
- Campaign Manager (Online Marketing)
- Social Media Manager
- SEO/SEM Specialist
- E-commerce Specialist
- Business Intelligence Analyst (Marketing)
- Junior/Middle Management in Marketing
- Digital Strategy Consultant
Frequently asked questions
- What are the total tuition fees for the Online Marketing B.A. program?
- The tuition fees vary by model: the 36-month 'Sprint' model totals €12,600 (€350/month), the 48-month model is €13,920 (€290/month), and the 72-month model is €14,328 (€199/month). All models also include a one-time examination fee of €960.
- Are there any deadlines or discounts available for tuition fees?
- Yes, a discount code 'CHANCE26' offers a €2,333 rebate if you register by May 31st. Tuition fees can be paid monthly.
- What is the duration of the Online Marketing B.A. program?
- The program offers flexible study durations: a 'Sprint' model takes 36 months, another model is 48 months, and the longest option is 72 months. The program comprises 180 ECTS credits.
- What are the admission requirements for this program?
- You need a general higher education entrance qualification, a subject-specific qualification, or an equivalent foreign credential. If you lack a standard qualification, options like professional advanced training or a university entrance examination combined with vocational experience may be considered.
- What language is the program taught in, and do I need to prove proficiency?
- The program is taught in German. You must provide proof of sufficient German language skills, such as a DSH-2 or CEFR C1 certificate.
- What are the career prospects after graduating from the Online Marketing B.A. program?
- Graduates are well-prepared for roles like Project Manager, Campaign Manager, Social Media Manager, SEO/SEM Specialist, and E-commerce Specialist. The skills acquired are highly sought after in the digital market.
Entry requirements
General higher education entrance qualification (Allgemeine Hochschulreife)Required
Subject-specific higher education entrance qualification (Fachgebundene Hochschulreife)Required
University of Applied Sciences entrance qualification (Fachhochschulreife)Required
Equivalent foreign higher education entrance qualificationRequired
Professional advanced training (e.g., Techniker:in, Meister:in, Betriebswirt:in, Fachwirt:in, Erzieher:in)Recognized
Vocational training and relevant professional experienceRequires a university entrance examination (Hochschuleignungsprüfung) for subject-specific study, or enrollment in a probationary study period without the examination.
For international applicants, proof of German language proficiency is required. Acceptable proofs include DSH-2 (Deutsche Sprachprüfung für den Hochschulzugang) or C1 level according to the Common European Framework of Reference (CEFR).
Fees
Tuition (international)The tuition fee for the 36-month 'Sprint' model is €350 per month, totaling €12,600. Additionally, there is a one-time examination fee of €960. Other models are available at €290/month (48 months) or €199/month (72 months), both also incurring the €960 examination fee. Please note that the discount code 'CHANCE26' for a €2,333 rebate is available if you register by May 31st.
Tuition (home)The tuition fee for the 36-month 'Sprint' model is €350 per month, totaling €12,600. Additionally, there is a one-time examination fee of €960. Other models are available at €290/month (48 months) or €199/month (72 months), both also incurring the €960 examination fee. Please note that the discount code 'CHANCE26' for a €2,333 rebate is available if you register by May 31st.
LivingNo specific living cost estimates provided as this is an online program.
Tuition fees can be paid monthly. A 4-week trial period is offered. Some models include a free extension period.
How to apply
1. Check Admission RequirementsEnsure you meet the academic requirements, such as a general higher education entrance qualification, subject-specific qualification, or an equivalent foreign credential. If you do not have a standard university entrance qualification, check options like professional advanced training or a university entrance examination (Hochschuleignungsprüfung) combined with vocational experience.
2. Verify German Language ProficiencyAs the program is taught in German, you must provide proof of sufficient German language skills. Acceptable certificates include DSH-2 or a C1 level according to the CEFR. Prepare these documents in advance.
3. Request Information MaterialBefore applying, you can request detailed information material about the Online Marketing B.A. program from the AKAD University website. This will give you a comprehensive overview of the curriculum and study organisation.
4. Register OnlineProceed to the online registration portal to apply for your chosen study program. Be prepared to upload your academic credentials and proof of German language proficiency. Make sure to use any applicable discount codes during registration, such as 'CHANCE26' before May 31st for a €2,333 rebate.
5. Start Your 4-Week Trial (Optional)AKAD University offers a 4-week free trial period. This allows you to test the online learning environment and program content without obligation before committing to the full study period.
6. Secure Your Study PlaceUpon successful registration and verification of your documents, you will secure your place in the Bachelor Online Marketing program.
Scholarships
CHANCE26 Discount€2,333
Accreditation
The AKAD University is the first state-recognised distance learning university with official ZFU (Staatliche Zentralstelle für Fernunterricht) approval. The program is state-approved and accredited, certified by the ZFU.
Frequently asked questions
What are the total tuition fees for the Online Marketing B.A. program?
+
The tuition fees vary by model: the 36-month 'Sprint' model totals €12,600 (€350/month), the 48-month model is €13,920 (€290/month), and the 72-month model is €14,328 (€199/month). All models also include a one-time examination fee of €960.
Are there any deadlines or discounts available for tuition fees?
+
Yes, a discount code 'CHANCE26' offers a €2,333 rebate if you register by May 31st. Tuition fees can be paid monthly.
What is the duration of the Online Marketing B.A. program?
+
The program offers flexible study durations: a 'Sprint' model takes 36 months, another model is 48 months, and the longest option is 72 months. The program comprises 180 ECTS credits.
What are the admission requirements for this program?
+
You need a general higher education entrance qualification, a subject-specific qualification, or an equivalent foreign credential. If you lack a standard qualification, options like professional advanced training or a university entrance examination combined with vocational experience may be considered.
What language is the program taught in, and do I need to prove proficiency?
+
The program is taught in German. You must provide proof of sufficient German language skills, such as a DSH-2 or CEFR C1 certificate.
What are the career prospects after graduating from the Online Marketing B.A. program?
+
Graduates are well-prepared for roles like Project Manager, Campaign Manager, Social Media Manager, SEO/SEM Specialist, and E-commerce Specialist. The skills acquired are highly sought after in the digital market.