LINDENWOOD UNIVERSITY · UNITED STATES
Online Master’s in Social Media Marketing, MS
Master's · Taught in en
At a glance
24 mo
Duration
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IELTS
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Tuition / yr
en
Language
Master's
Level
- 100%Online Didactic Coursework
- 1-2 YRSProgram Length
- 30Credit Hours
- $670Cost per Credit Hour
Lindenwood University offers a fully online Master of Science (MS) in Social Media Marketing designed for working professionals. This asynchronous program equips students with the strategic, creative, and analytical skills necessary to excel in the dynamic field of digital marketing. You will gain practical experience in developing and analyzing campaigns, understanding how emerging technologies like AI are transforming audience engagement and brand storytelling. The curriculum emphasizes ethical, data-driven decision-making to prepare graduates for leadership roles in social media, marketing, and brand strategy. The program focuses on real-world application, ensuring graduates are ready to define target audiences, create data-informed campaigns, and lead teams in industries where a strong digital presence is crucial.
Curriculum
The online Master of Science in Social Media Marketing curriculum empowers you to lead in the digital landscape. This flexible, asynchronous program is for working professionals seeking to enhance their skills without pausing their careers. You will gain hands-on experience in digital strategy, analytics, and consumer behavior, learning to create, analyze, and optimize social media content and campaigns. With a strong foundation in information gathering and data analysis, you'll develop the expertise to define audiences, craft engagement strategies, and measure campaign effectiveness, preparing you for leadership roles in the digital marketing industry.
- Major Coursework
- Research MethodsCAH 50000
- Research and Scholastic WritingCAH 51000
- Graduate SeminarCAH 55000
- Thesis/Directed Project ICAH 60000
- Thesis/Directed Project IICAH 61000
Careers
Social media is a rapidly growing field within digital marketing, with high demand for professionals possessing advanced expertise. This Master's program prepares you for leadership positions where strategy, creativity, and data converge to drive brand success. Graduates are equipped for roles that shape the future of digital presence.
- Social Media Strategist
- Brand Manager
- Digital Marketing Manager
Entry requirements
Previous College CreditsIf you have fewer than 24 college credits, your high school transcript is required.
Cumulative College GPAIf your cumulative college GPA is below 2.0, a résumé and letter of intent are also required.
To apply for the Online Master’s degree in Social Media Marketing, you must complete the online application and submit transcripts from all previously attended colleges and universities.
Fees
Tuition (international)Cost per Credit: $670
Tuition (home)Cost per Credit: $670
Living—
Tuition is charged per credit hour.
How to apply
1. Complete the Online ApplicationFill out the online application form.
2. Submit TranscriptsProvide transcripts from all previously attended colleges and universities. If you have fewer than 24 college credits, submit your high school transcript.
3. Submit Additional Documents (if applicable)If your cumulative college GPA is below 2.0, you must also submit a résumé and a 1-2 page letter of intent explaining your interest in the program and Lindenwood University.