UNIVERSITY OF HONG KONG · HONG KONG
Postgraduate Diploma in Integrated Marketing Communications (IMC)
Diploma · Taught in zh
At a glance
18 mo
Duration
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IELTS
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Tuition / yr
zh
Language
Diploma
Level
- 18 monthsProgram Duration
- Part-time Weekend ModeAttendance Schedule
- Beijing, Shanghai, Shenzhen, Guangzhou, ChengduLearning Centers
- AI, Digital Intelligence, MetaverseKey Technologies Covered
- Over 6,000National Alumni Network
- 4D Marketing FrameworkUnique Methodology
This part-time Postgraduate Diploma program in Integrated Marketing Communications (IMC) is designed to nurture future marketing leaders. It focuses on harnessing data intelligence, understanding human behavior, and driving long-term value creation. The program emphasizes cross-border innovation and technological empowerment to navigate dynamic global markets. It aims to equip participants with systematic methodologies and practical, cutting-edge tools for success in modern marketing. The curriculum integrates AI, digital intelligence, and metaverse technologies, alongside a dual focus on data-driven strategies and human-centric insights. Learning is action-oriented, utilizing real-world business cases and simulations. Sustainability and ESG strategies are core components, ensuring graduates are prepared for evolving industry demands. The program has a 20-year history of excellence and features an exclusive "4D Marketing Framework" (Data, Desire, Decision, Development).
Curriculum
The program includes an Inauguration Ceremony-cum-Residential Workshop, followed by modules delivered in various learning centers, culminating in a Final Project.
- 18 Months Program
- Inauguration Ceremony-cum-Residential Workshop
- Integrated Marketing and New Media Communication
- Consumer Psychology
- Consumer Insights and Data Analytics
- Brand IP and Narrative Marketing
- Experience Design and Needs Management
- AI and Marketing Decision Making
- Marketing Strategies in the Digital Age
- Social Marketing and Brand Communication
- Public Relations Strategies and Crisis Management
- ESG Strategies and Sustainable Marketing
- Final Project
Careers
The program aims to nurture next-generation marketing leaders equipped to excel in an ever-changing market. Graduates will be prepared for leadership roles in marketing and communications.
- Marketing Leaders
- Communications Professionals
Frequently asked questions
- What is the duration of the Postgraduate Diploma in Integrated Marketing Communications (IMC)?
- The Postgraduate Diploma in Integrated Marketing Communications (IMC) program is 18 months long and is delivered in a part-time weekend mode.
- What are the tuition fees for this program?
- Tuition fees for the Postgraduate Diploma in Integrated Marketing Communications (IMC) are not specified in the provided information. The available fee details pertain to undergraduate programs at the University of Hong Kong.
- What are the estimated living costs in Hong Kong?
- Estimated living costs in Hong Kong range from HKD 17,290 to HKD 37,940 per year for dormitory accommodation, or HKD 30,000 to HKD 50,000 per year for off-campus housing. General living expenses are estimated not to exceed HKD 50,000 annually.
- What are the career prospects after completing this program?
- This program aims to nurture next-generation marketing leaders and prepare graduates for leadership roles in marketing and communications.
- What is the primary language of instruction for this program?
- The program is delivered primarily in Putonghua, with English used as a supplementary language.
- How can I apply for the Postgraduate Diploma in Integrated Marketing Communications (IMC)?
- Interested candidates should visit the 'Admission' section on the institute's website for guidelines. Specific application steps and deadlines are not detailed on the program page, but you can submit an information request if you have questions.
Entry requirements
Relevant Bachelor's DegreeSpecific requirements are not detailed on the provided pages, but the program is targeted at professionals seeking to advance their marketing leadership skills.
EnglishSupplemented with English (Putonghua is the primary medium of instruction)
The program is delivered in Putonghua, supplemented with English. Students attend an Inauguration Ceremony-cum-Residential Workshop in Hong Kong. Subsequent modules are held in learning centers in Beijing, Shanghai, Shenzhen, Guangzhou, and Chengdu, with opportunities to attend classes at different centers.
Fees
Tuition (international)Tuition fees are not specified for this specific diploma program in the provided text. The HKU general fees page lists fees for undergraduate programs.
Tuition (home)Tuition fees are not specified for this specific diploma program in the provided text. The HKU general fees page lists fees for undergraduate programs.
LivingEstimated living costs in Hong Kong are between HKD 17,290 to HKD 37,940 per year for dormitory/college accommodation, or HKD 30,000 to HKD 50,000 per year for off-campus housing. General living expenses are estimated not to exceed HKD 50,000 per year.
The provided fee information pertains to undergraduate programs at the University of Hong Kong and does not include specific tuition fees for the Postgraduate Diploma in Integrated Marketing Communications.
How to apply
1. Visit the Admission SectionNavigate to the 'Admission' section on the institute's website for guidelines.
2. Submit Information Request (Optional)If you have questions, you can submit an information request through the provided link.
3. Check for Application Appointment/DetailsLook for links related to application appointments or specific admission details.
Scholarships
University Entrance ScholarshipsUp to full tuition and living expenses
Frequently asked questions
What is the duration of the Postgraduate Diploma in Integrated Marketing Communications (IMC)?
+
The Postgraduate Diploma in Integrated Marketing Communications (IMC) program is 18 months long and is delivered in a part-time weekend mode.
What are the tuition fees for this program?
+
Tuition fees for the Postgraduate Diploma in Integrated Marketing Communications (IMC) are not specified in the provided information. The available fee details pertain to undergraduate programs at the University of Hong Kong.
What are the estimated living costs in Hong Kong?
+
Estimated living costs in Hong Kong range from HKD 17,290 to HKD 37,940 per year for dormitory accommodation, or HKD 30,000 to HKD 50,000 per year for off-campus housing. General living expenses are estimated not to exceed HKD 50,000 annually.
What are the career prospects after completing this program?
+
This program aims to nurture next-generation marketing leaders and prepare graduates for leadership roles in marketing and communications.
What is the primary language of instruction for this program?
+
The program is delivered primarily in Putonghua, with English used as a supplementary language.
How can I apply for the Postgraduate Diploma in Integrated Marketing Communications (IMC)?
+
Interested candidates should visit the 'Admission' section on the institute's website for guidelines. Specific application steps and deadlines are not detailed on the program page, but you can submit an information request if you have questions.