The Bachelor of Science in Psychology in Business (B.Sc.) is a 100% online, part-time distance learning program designed for individuals who want to combine psychological knowledge with business challenges. It is ideal for those interested in roles within human resources, marketing, and organizational development. The program provides a strong foundation in psychological principles applied to economic contexts, helping you understand and address human behavior in professional and economic settings. This program focuses on key areas such as organizational psychology, personnel management, marketing, market research, communication, diagnostics, and business leadership. It prepares you for diverse career paths at the intersection of people, work, organizations, and markets, including consulting and operational health management. The flexible, online format allows you to study alongside your current profession.
The curriculum integrates psychological fundamentals with economic, legal, and methodological topics. It covers areas like social psychology, general psychology, biopsychology, research methods, statistics, business administration, economics, business law, accounting, finance, and investment. The program also delves into core application fields of business psychology, including work and organization, human resources, market and advertising, diagnostics, research, business management, and project management. It includes scientific work, empirical research, applied project work, and a 20 ECTS company internship.
Graduates of the Psychology in Business program are equipped for a variety of roles in the business world, leveraging their understanding of human behavior in organizational and market contexts. The practical orientation and internship prepare students for immediate application of their skills in the workplace.
For applicants with foreign qualifications, proof of equivalence is required. For specific vocational qualifications, a separate university entrance examination may be necessary.
Study can be extended free of charge for up to four semesters, depending on the financing model. A 4-week free trial period is available.
The degree is internationally recognized with a Diploma Supplement and Transcript of Records.