NORTHWESTERN UNIVERSITY · UNITED STATES
Sephora: Transforming the Beauty Experience through Technology
Master's · Taught in en
At a glance
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Duration
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IELTS
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Tuition / yr
en
Language
Master's
Level
- Winner of The Case Centre Competition for Best Marketing Case 2026Award-Winning Case
- Focuses on strategic challenges in integrating technology in retailKey Focus
- Examines competitive strategy in the face of generative AIEmerging Technology
- Discusses balancing digital and physical retail investmentsOmnichannel Strategy
- Covers concepts like Marketing Strategy, Technological Innovation, and Digital DisruptionCore Concepts
This case study examines Sephora's strategic use of technology to enhance the beauty shopping experience. It explores the challenges the company faces in maintaining its leadership position against rapid competition and the emergence of generative AI. The case focuses on decisions regarding resource allocation between new AI technologies and enhancements to existing AI and AR tools, as well as balancing digital innovation with investments in physical retail. Sephora is recognized for its success in customer engagement through AI, AR, and a loyalty program, but must navigate the tension between future-focused digital advancements and improving its in-store offerings.
Frequently asked questions
- What are the application deadlines for the Sephora: Transforming the Beauty Experience through Technology program?
- The application opens in September 2026 for Fall 2027 admission. The application deadline is December 1, at 5 PM (CST) for Fall 2027 admission.
- What documents are required to apply for this program?
- You will need to submit an online application form, an Academic Statement, a Personal Statement, 2-3 letters of recommendation, original transcripts from all previously attended universities, and your Resume/CV. English proficiency certification is required if English is not your native language.
- How can I find information about tuition and fees for international students?
- Tuition and fee details vary by school and program. You should refer to the specific school and program pages for tuition and fee details and contact Student Finance for any questions.
- What are the entry requirements regarding English proficiency?
- If English is not your native language, you must certify your proficiency. Specific test scores are not listed, but native language proficiency is a requirement.
- What is the main focus of the Sephora case study?
- This case study examines Sephora's strategic use of technology to enhance the beauty shopping experience, focusing on challenges in integrating AI and AR, balancing digital and physical retail, and maintaining leadership against competition.
Entry requirements
Native Language ProficiencyMust certify proficiency if English is not your native language.
Admission decisions are based on the overall academic record, quality of the school attended, and grade point averages (GPA).
Fees
Tuition (international)Please refer to the specific school and program pages for tuition and fee details. Contact Student Finance for questions.
Tuition (home)Please refer to the specific school and program pages for tuition and fee details. Contact Student Finance for questions.
LivingInformation on housing and meal plans can be found on the Graduate Housing and Northwestern Dining websites. Additional fees apply if enrolled in these options.
Tuition and fee details vary by school and program. Full cost of attendance information is available from your Financial Aid Office.
How to apply
1. Complete Online ApplicationSubmit the online application form via The Graduate School website.
2. Prepare Application EssaysPrepare and submit your Academic Statement and Personal Statement as part of the online application.
3. Gather Supplemental MaterialsCollect 2-3 letters of recommendation, original transcripts from all previously attended universities, and your Resume/CV.
4. Certify English ProficiencyIf English is not your native language, you must certify your proficiency.
5. Submit Application and MaterialsEnsure the online application and all supplemental materials are submitted by the specified deadline.
Frequently asked questions
What are the application deadlines for the Sephora: Transforming the Beauty Experience through Technology program?
+
The application opens in September 2026 for Fall 2027 admission. The application deadline is December 1, at 5 PM (CST) for Fall 2027 admission.
What documents are required to apply for this program?
+
You will need to submit an online application form, an Academic Statement, a Personal Statement, 2-3 letters of recommendation, original transcripts from all previously attended universities, and your Resume/CV. English proficiency certification is required if English is not your native language.
How can I find information about tuition and fees for international students?
+
Tuition and fee details vary by school and program. You should refer to the specific school and program pages for tuition and fee details and contact Student Finance for any questions.
What are the entry requirements regarding English proficiency?
+
If English is not your native language, you must certify your proficiency. Specific test scores are not listed, but native language proficiency is a requirement.
What is the main focus of the Sephora case study?
+
This case study examines Sephora's strategic use of technology to enhance the beauty shopping experience, focusing on challenges in integrating AI and AR, balancing digital and physical retail, and maintaining leadership against competition.