Social Media

This program explores the dynamic world of social media, examining its relationship with traditional media and its role in modern marketing. You will learn how to leverage social media platforms to achieve strategic outcomes for brands and organisations. The curriculum focuses on developing both analytical skills and practical expertise, equipping you to effectively analyse media landscapes and create compelling content. You'll gain hands-on experience in managing digital campaigns and building a strong portfolio to showcase your abilities to future employers. By studying social media at La Trobe, you'll benefit from a curriculum designed to provide a career advantage. You'll develop essential communication and digital skills that are highly sought after in today's job market. The program is structured to ensure you are well-prepared for a variety of roles in the fast-evolving fields of media and digital communications.

Careers

This program prepares you for a wide range of careers in the media, communications, and marketing industries. You will develop skills applicable to roles focused on digital strategy, content creation, and brand management.

• Social media manager
• Brand manager
• Digital marketing specialist
• Communications adviser
• Marketing manager