OKANAGAN UNIVERSITY COLLEGE · CANADA
Social Media Marketing & Co-op (Diploma)
Diploma · Taught in en
At a glance
24 mo
Duration
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IELTS
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Tuition / yr
en
Language
Diploma
Level
- 12 monthsCo-op work experience
- 24 monthsProgram duration
- Develop professional campaignsSkill focus
- Knowledgeable facultyExpertise
- Up-to-date industry practicesCurriculum relevance
This diploma program is designed for students aiming for a career in social media marketing. You will learn the processes and techniques needed to create and manage successful social media marketing campaigns. The program includes a 12-month co-op component, providing valuable real-world work experience in the industry. Graduates will be equipped with the tools for developing and executing social media marketing strategies and will understand management operations within the field, including business law and computer applications.
Curriculum
The program is structured over four semesters of study and four semesters of co-op work experience, totaling 24 months. Each semester is 12 weeks long, with a one-week holiday after each semester. The co-op component is designed to provide practical experience in a Canadian business environment.
- Year One
- Introduction to Digital MarketingSMM 100
- Social Media MarketingSMM 120
- Digital AnalyticsSMM 150
- Mobile MarketingSMM 220
- Year Two
- Media Planning EssentialsSMM 250
- Social Media Business SimulatorSMM 300
- Social Media CampaignSMM 320
Careers
Graduates will possess skills applicable to a wide range of fields within social media marketing, as career opportunities continue to expand across various industries globally.
- Web
- Marketing
- Advertising
- Public Relations Managers
- Social Media Analyst
- Digital Marketer
Entry requirements
Secondary School Diploma or equivalentApplicants must have completed secondary school or be at least 19 years of age and apply as a mature student.
International students will need to meet English language requirements. Specific details can be found via the provided link.
Fees
Tuition (international)Please refer to the college's fees page for current tuition information.
Tuition (home)Please refer to the college's fees page for current tuition information.
LivingPlease refer to the college's fees page for estimated living costs.
A fee calculator is available on the college website.
How to apply
1. Review Admission RequirementsEnsure you meet the Secondary School Diploma or equivalent requirement. If you are 19 or older and haven't completed secondary school, you may apply as a mature student. Also, check the English language requirements.
2. Submit ApplicationComplete and submit the program application through the college's application portal.
3. Provide DocumentationSubmit all required supporting documents, including academic transcripts and proof of English proficiency.
4. Await ConfirmationOnce your application is reviewed and accepted, you will receive confirmation from the college.
Accreditation
This program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.