This three-day executive program equips you with the knowledge and practical skills to confidently manage long-term strategic relationships with your key clients. In today's market, your key customers are more informed and demand a higher level of engagement. This program will teach you how to be that essential sparring partner, capable of navigating complex relationships across different regions, business units, and functions. You will gain a comprehensive understanding of the challenges involved in strategic account management from both internal and external perspectives.
This program focuses on enhancing your capabilities in managing strategic client relationships, thereby improving your effectiveness in current and future roles within account management and related strategic sales functions.
A 15% discount is available for Erasmus University Rotterdam and RSM alumni.