
The Summer Academy offers a Marketing course designed to provide participants with an in-depth understanding of marketing principles and strategies. This program is led by experienced faculty, including Dr. Nükhet Harmancıoğlu, a distinguished marketing scholar with expertise in innovation and strategic market development. The course aims to explore the dynamics of market competition, innovation, and financial performance, drawing on research and practical applications. Participants will gain insights into how marketing functions in both emerging and developed markets, with potential exposure to digital transformation concepts.
Specific English language proficiency requirements are not detailed for this Summer Academy program.
Discounts may be available for candidates with a family connection to Vehbi Koç Foundation institutions, Koç Group employees, or active KoçAilem members (10% discount). A 50% discount is offered if a first-degree relative is an employee of Koç University or Koç University Hospital. If two siblings attend, each receives a 10% discount. Only the highest applicable discount can be applied.
The program fee for the Summer Academy 2026 is TRY 80,000. This fee includes education, course materials, and all activities.
Discounts may be available for candidates with a family connection to Vehbi Koç Foundation institutions, Koç Group employees, or active KoçAilem members (10%). A 50% discount is offered if a first-degree relative is an employee of Koç University or Koç University Hospital, and 10% off for siblings attending. Only the highest applicable discount can be applied.
This program is part of the Summer Academy and is designed for high school students.
Interested candidates should submit their application for the Summer Academy. If approved, you will receive a payment form via email and must pay the program fee within 3 days.
The course is led by experienced faculty, including Dr. Nükhet Harmancıoğlu, a distinguished marketing scholar with expertise in innovation and strategic market development.