NORTHWESTERN UNIVERSITY · UNITED STATES
The Difference Between Differences: How Expertise Affects Diagnosticity of Attribute Alignability
Master's · Taught in en
At a glance
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Duration
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IELTS
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Tuition / yr
en
Language
Master's
Level
This program focuses on understanding how expertise influences the way consumers evaluate products based on their attributes. Research suggests that experts, unlike novices, may rely more on non-alignable differences when making choices. The program explores how factors like motivation and existing knowledge can shape an individual's decision-making process when comparing products. Through experimental studies, we investigate the cognitive mechanisms behind attribute diagnosticity and consumer expertise.
Curriculum
The curriculum is designed to explore the nuances of consumer behavior, with a specific focus on how expertise impacts attribute evaluation and decision-making.
- Year 1
- Attribute Alignability and Expertise
- Consumer Decision-Making Models
- Expert vs. Novice Processing
- Experimental Design in Consumer Research
Careers
This program equips students with advanced research skills in consumer behavior, preparing them for roles in academia and industry research.
- Consumer Researcher
- Marketing Analyst
- Product Development Specialist
- Academic Researcher
Frequently asked questions
- What are the main topics covered in this Master's program?
- This program focuses on understanding how expertise influences consumer evaluation of product attributes, decision-making processes, and the cognitive mechanisms behind attribute diagnosticity and consumer expertise.
- What are the career outcomes for graduates of this program?
- Graduates are prepared for roles such as Consumer Researcher, Marketing Analyst, Product Development Specialist, and Academic Researcher, with a focus on advanced research skills in consumer behavior.
- How do I apply for this program?
- You must complete the online application through The Graduate School website, submit academic and personal statements, 2-3 letters of recommendation, transcripts, resume/CV, and English proficiency certification if applicable.
- When is the application deadline for Fall 2027 admission?
- The application deadline for Fall 2027 admission is December 1, 5 PM (CST).
- Where can I find information about tuition and fees?
- Tuition and fees vary by school and program; please refer to the Graduate Tuition section for specific school details. Contact Student Finance for questions about billing.
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Fees
Tuition (international)Tuition and fees vary by school and program. Please refer to the Graduate Tuition section for specific school details.
Tuition (home)Tuition and fees vary by school and program. Please refer to the Graduate Tuition section for specific school details.
LivingInformation on housing and meal plans for graduate students is available through Graduate Housing and Northwestern Dining.
Contact Student Finance for questions about tuition, fees, or billing. Visit your Financial Aid Office website for full cost of attendance information.
How to apply
1. Complete Online ApplicationAccess the online application form through The Graduate School website.
2. Submit Academic Statement and Personal StatementThese essays are part of the online application and should articulate your academic and personal goals.
3. Provide Letters of RecommendationSubmit 2-3 letters of recommendation from individuals who can speak to your academic abilities and potential.
4. Submit TranscriptsProvide original transcripts from all universities you have previously attended.
5. Upload Resume/CVInclude your resume or curriculum vitae detailing your experience and qualifications.
6. Certify English ProficiencyIf English is not your native language, you must provide certification of your English language proficiency.
Frequently asked questions
What are the main topics covered in this Master's program?
+
This program focuses on understanding how expertise influences consumer evaluation of product attributes, decision-making processes, and the cognitive mechanisms behind attribute diagnosticity and consumer expertise.
What are the career outcomes for graduates of this program?
+
Graduates are prepared for roles such as Consumer Researcher, Marketing Analyst, Product Development Specialist, and Academic Researcher, with a focus on advanced research skills in consumer behavior.
How do I apply for this program?
+
You must complete the online application through The Graduate School website, submit academic and personal statements, 2-3 letters of recommendation, transcripts, resume/CV, and English proficiency certification if applicable.
When is the application deadline for Fall 2027 admission?
+
The application deadline for Fall 2027 admission is December 1, 5 PM (CST).
Where can I find information about tuition and fees?
+
Tuition and fees vary by school and program; please refer to the Graduate Tuition section for specific school details. Contact Student Finance for questions about billing.