This Bachelor's program focuses on the economics and management of tourism, with an emphasis on sustainable development and the integration of digital technologies. Students will gain an understanding of the tourism industry's potential within Kazakhstan and globally, exploring various aspects from economics and marketing to service management and destination development. The curriculum is designed to equip graduates with the knowledge and skills necessary to contribute to the growth and innovation within the tourism and hospitality sectors.
Curriculum
The curriculum includes a wide range of courses covering various aspects of tourism and hospitality, offered across different academic years. Below is a selection of modules taught:
2016-2023 (Selected Modules)
- Basic statistics in tourismBST 2212
- Service activitiesSD 4217
- Socio-cultural service and tourismAMST 4307
- Basics of statistics in tourismBST 2216
- Information technology promoting leisure and recreational activitiesITPLRA 3307 (C)
- Statistical analysis in the hotel businessSAHB 2216
- State regulation of tourismSRT 4310
- Socio-cultural service and tourismSCST 4305
- Service activitiesSA 4306
- The tourism potential of the regions of KazakhstanTPRK 1209
- The Basis of tourismologyBT1203
- Digital technologies in tourismDTT 3229
- Information and communicative work in the hotel businessICWHB 3231
- Human Resource Management in the Hospitality IndustryHRMHI 4310
- State regulation of the hospitality industrySRHI 4309
- Service activities in tourismSAT 4218
- Programm planning and organization for cultural and leisure activitiesPPOCLA 3213
- Organization of ethnotourism in KazakhstanOEK 3306
- MuseologyMuz 2207
- Excursion studiesE 3302
- TuropereytingTurO 3218
- Tourism enterprise management strategyTEMS 3219
- Digital technologies in tourismDTT 3222
- State regulation of the hospitality industrySRHI 4320
- Tourism destination Learning TechnologyTDLT 2211
- ExcursionExc 3302
- Sightseeing activities in tourismSAT 2208
- Service activities in tourismSAT 4307
- Resort and sanatorium activityRSA 4311
- State regulation in the sphere of tourismSRST 4307
- Introduction to the restaurant and hotel businessIRHB 1211
- Tourist Destination ManagementTDM 4306
- Behavior Culture in Tourist Macro RegionsBCTM 1202
- Food management at the hotelFMH 3305
- Electronic systems of service in tourismEDSST 2213
- Organization and management of hotel chainsOMHCh 4309
- Travel formalities and insuranceTFI 3216
- World tourist destinationsWTD 3217
Careers
Graduates of this program will be well-prepared for a variety of roles within the tourism and hospitality industry. Potential career paths include managing tourism enterprises, developing destinations, and working in service-oriented roles.
- Tourism Manager
- Hospitality Manager
- Destination Developer
- Tourism Consultant
- Service Operations Specialist