Tourism Management, Sustainability and Enhancing the Land

This undergraduate degree program provides a comprehensive foundation in the economic, business, linguistic, and artistic-cultural aspects of tourism. It aims to equip students with the skills needed to navigate the evolving tourism sector, with a particular focus on sustainability and responsible management that harmonizes with the environment and local culture. The curriculum offers a broad perspective on the tourism industry, avoiding overspecialization and preparing graduates for diverse career opportunities. Students will develop both theoretical knowledge and practical skills for strategic and operational tourism management. The program emphasizes language acquisition not just for communication but also for cultural understanding, crucial for engaging with international and domestic tourists. It also covers the management of promotional activities using traditional and new media, including AI and the Metaverse, and highlights the importance of managing and promoting artistic and cultural heritage for creating authentic tourist experiences. Beyond technical skills, the program fosters essential soft skills like teamwork, public speaking, time management, and meeting deadlines, which are vital in the service industry. It includes professional workshops and a compulsory curricular internship to provide hands-on experience and prepare students for successful careers in the dynamic field of tourism.