SAINT PETERSBURG STATE UNIVERSITY · RUSSIA
Web Analytics
Certificate · Taught in ru
At a glance
2 mo
Duration
—
IELTS
—
Tuition / yr
ru
Language
Certificate
Level
- 8 weeksDuration
- OnlineFormat
- Learn to analyze user behaviorKey Skill
- Improve ad and website ROIKey Skill
- Hands-on implementationLearning Style
- No prior experience neededPrerequisites
This course is an introduction to essential web analytics systems, data collection methods, and the analysis of key metrics. You will learn to analyze user behavior, measure the effectiveness of websites and traffic, and improve the return on advertising and website investments. Through practical exercises, you will implement an analytical system on a training website, create reports, and develop business justifications for advertising activities. You will also learn to make data-driven decisions and present findings to management. The course covers trends in technological entrepreneurship and information research through real-world examples.
Curriculum
The program is divided into modules covering foundational concepts to advanced applications of web analytics.
- Modules
- Introduction to AnalyticsModule 1
- Events and Analytics SystemsModule 2
- Complex EventsModule 3
- Google Analytics for Assortment and Brand ResearchModule 4
- Google Analytics for Advertising OptimizationModule 5
- Yandex.Metrica. ConnectionModule 6
- Building ReportsModule 7
- Working with External SystemsModule 8
- A/B TestsModule 9
Careers
This course equips you with the skills to understand and analyze user behavior, optimize marketing efforts, and contribute to business growth through data-driven insights. Graduates will be prepared for roles that require analytical thinking and proficiency in web analytics tools.
- Web Analyst
- Marketer
- Manager
- Producer
Frequently asked questions
- What will I learn in the Web Analytics certificate programme?
- This course introduces web analytics systems, data collection, and key metric analysis. You will learn to analyze user behavior, measure website effectiveness, and improve advertising and website investments through practical exercises and report building.
- What are the prerequisites for this programme?
- No prior experience or special preparation is needed for this course, making it suitable for beginners in web analytics, marketers, managers, and producers.
- What is the duration and format of the Web Analytics programme?
- The Web Analytics certificate programme is delivered online and lasts for 8 weeks.
- What are the career prospects after completing this certificate?
- This course equips you with skills for roles such as Web Analyst, Marketer, Manager, or Producer, focusing on understanding user behavior, optimizing marketing, and contributing to business growth through data-driven insights.
- How do I apply for the Web Analytics certificate programme?
- To enroll, visit the official program page, click the 'Enroll in the course' button, and complete your registration on the OpenEd platform by following the on-screen instructions.
- What are the tuition fees and living costs for this programme?
- Tuition fees and living costs are not specified for this course.
Entry requirements
GeneralNo special preparation is required for this course.
This course is suitable for beginners in web analytics, marketers, managers, and producers.
Fees
Tuition (international)—
Tuition (home)—
Living—
Tuition fees and living costs are not specified for this course.
How to apply
1. Visit the Program PageNavigate to the official program page for Web Analytics.
2. EnrollClick on the 'Enroll in the course' button.
3. Complete RegistrationFollow the on-screen instructions on the OpenEd platform to complete your registration.
Frequently asked questions
What will I learn in the Web Analytics certificate programme?
+
This course introduces web analytics systems, data collection, and key metric analysis. You will learn to analyze user behavior, measure website effectiveness, and improve advertising and website investments through practical exercises and report building.
What are the prerequisites for this programme?
+
No prior experience or special preparation is needed for this course, making it suitable for beginners in web analytics, marketers, managers, and producers.
What is the duration and format of the Web Analytics programme?
+
The Web Analytics certificate programme is delivered online and lasts for 8 weeks.
What are the career prospects after completing this certificate?
+
This course equips you with skills for roles such as Web Analyst, Marketer, Manager, or Producer, focusing on understanding user behavior, optimizing marketing, and contributing to business growth through data-driven insights.
How do I apply for the Web Analytics certificate programme?
+
To enroll, visit the official program page, click the 'Enroll in the course' button, and complete your registration on the OpenEd platform by following the on-screen instructions.
What are the tuition fees and living costs for this programme?
+
Tuition fees and living costs are not specified for this course.