The Wine & Beverage Business Management (WBBM) major at Washington State University is designed for students interested in leading the growing wine and beverage industry. This program offers a comprehensive education in areas like wine production, marketing, finance, tourism, and sales. Washington state is a major wine producer with numerous wineries and a strong craft beer scene, providing students with unique opportunities for hands-on learning in a dynamic industry. The WBBM major equips students with specialized knowledge and practical experience, preparing them for diverse career paths in the beverage sector.
The curriculum covers a broad range of topics essential for success in the wine and beverage industry. Specific course details are available in the 2024 WSU Catalog. Key courses include:
Graduates are well-prepared for a variety of roles in the dynamic and competitive wine and beverage industry. Opportunities exist in management, sales, marketing, and operations within wineries, breweries, distributors, and hospitality businesses.
Tuition fees for international and domestic students are not specified on the program page. Prospective students should contact Washington State University directly for the most up-to-date fee information.