FACHHOCHSCHULE KAISERSLAUTERN · GERMANY
Bachelor of Arts in General Business Administration
Bachelor's · Taught in de
At a glance
21 mo
Duration
—
IELTS
€0k
Tuition / yr
de
Language
Bachelor's
Level
- 7 SemestersNormal Study Duration
- Bachelor of Arts (210 ECTS)Degree Awarded
- Campus ZweibrückenLocation
- Full-time, On-campusStudy Mode
- GermanLanguage of Instruction
- AccreditedProgram Accreditation
The Bachelor of Arts in General Business Administration (BWL) at Hochschule Kaiserslautern, Campus Zweibrücken, is designed for students interested in economic contexts and how companies operate. This full-time, on-campus program provides a strong foundation in business knowledge combined with practical application, preparing students for diverse careers in the business world. The curriculum covers all core areas of business administration, including accounting, controlling, taxes, marketing, sales, human resources, finance, and strategy. The program emphasizes real-world problem-solving through case studies, group work, and projects. Learning takes place in a personal atmosphere with small class sizes and individual support from professors with practical experience, fostering an environment where questions are encouraged and talents are nurtured. Graduates are well-prepared for various roles in marketing, controlling, HR, consulting, and management, or for further Master's studies.
Curriculum
The program offers a broad and practice-oriented curriculum covering all central areas of business administration. Students gain practical experience through case studies, group work, and projects.
- Year 1-2 (Example Structure)
- Accounting, Controlling, and Taxes
- Marketing, Sales, and Market Research
- Human Resource Management and Organization
- Financial Management and Investment
- Business Management and Strategy
- Business Mathematics, Statistics, and Economics
Careers
Graduates with a Bachelor's degree in General Business Administration have diverse career opportunities in various sectors.
- Marketing and Sales
- Controlling and Accounting
- Human Resources and Organization
- Management Consulting
- General Management and Business Leadership
Frequently asked questions
- What are the tuition fees for the Bachelor of Arts in General Business Administration program?
- As a public university in Germany, no tuition fees are charged for this Bachelor's program. Students are typically only required to pay a semester contribution which covers administrative costs and often includes a public transport ticket.
- What are the entry requirements for this program?
- Applicants must possess a valid University Entrance Qualification (Hochschulzugangsberechtigung). No pre-placement is required for admission to this program.
- What is the normal duration of the Bachelor of Arts in General Business Administration program?
- The normal study duration for this full-time Bachelor of Arts program is 7 semesters. Upon successful completion, students are awarded a Bachelor of Arts degree with 210 ECTS.
- What is the language of instruction for the program?
- The Bachelor of Arts in General Business Administration program is taught entirely in German. Proficiency in German is therefore essential for prospective students.
- When does the program start and what is the application deadline?
- The program typically starts in the Winter Semester (Wintersemester). The application deadline is generally before the start of the winter semester, for example, October 1st for Winter Semester 2026/27.
- What career opportunities are available after graduating from this program?
- Graduates are well-prepared for diverse roles in sectors such as Marketing and Sales, Controlling and Accounting, Human Resources and Organization, Management Consulting, and General Management and Business Leadership.
Entry requirements
University Entrance QualificationRequired (Hochschulzugangsberechtigung)
No pre-placement (Pre Placement: nicht erforderlich) is required for this program.
Fees
Tuition (international)No tuition fees are charged for this program.
Tuition (home)No tuition fees are charged for this program.
LivingEstimated living costs are not provided.
As a public university in Germany, there are generally no tuition fees for Bachelor's programs. Students are typically only required to pay a semester contribution which covers administrative costs and often includes a public transport ticket.
How to apply
1. Apply OnlineSubmit your application through the online application portal (HISinOne).
2. Enrollment DetailsRefer to the university's enrollment details for specific instructions and deadlines.
Accreditation
The program is accredited, with system accreditation in place.
Frequently asked questions
What are the tuition fees for the Bachelor of Arts in General Business Administration program?
+
As a public university in Germany, no tuition fees are charged for this Bachelor's program. Students are typically only required to pay a semester contribution which covers administrative costs and often includes a public transport ticket.
What are the entry requirements for this program?
+
Applicants must possess a valid University Entrance Qualification (Hochschulzugangsberechtigung). No pre-placement is required for admission to this program.
What is the normal duration of the Bachelor of Arts in General Business Administration program?
+
The normal study duration for this full-time Bachelor of Arts program is 7 semesters. Upon successful completion, students are awarded a Bachelor of Arts degree with 210 ECTS.
What is the language of instruction for the program?
+
The Bachelor of Arts in General Business Administration program is taught entirely in German. Proficiency in German is therefore essential for prospective students.
When does the program start and what is the application deadline?
+
The program typically starts in the Winter Semester (Wintersemester). The application deadline is generally before the start of the winter semester, for example, October 1st for Winter Semester 2026/27.
What career opportunities are available after graduating from this program?
+
Graduates are well-prepared for diverse roles in sectors such as Marketing and Sales, Controlling and Accounting, Human Resources and Organization, Management Consulting, and General Management and Business Leadership.