
This course provides an introduction to digital social media, covering its purposes, processes, and technologies for communication and interaction on various platforms. It will equip students with tools for extracting and analyzing data generated on these platforms, alongside an overview of digital marketing fundamentals and how companies utilize digital communication strategies.
The course is part of the "Language Mediation and Intercultural Communication for Business, Law and Community Services" degree programme. It focuses on Informatics (INF/01) and involves 40 hours of lessons.
No, the Digital Communication and Social Media course cannot be attended as a single course. It is integrated within the "Language Mediation and Intercultural Communication for Business, Law and Community Services" degree programme.
This course introduces digital social media, covering its purposes, processes, and technologies. You will learn tools for data extraction and analysis from social media platforms, digital marketing fundamentals, and company digital communication strategies.
Expected learning outcomes include understanding communication processes, interaction, and analysis tools within digital social media. You will also develop skills relevant for mediators in various professional contexts.
This course is worth 6 ECTS credits and involves 40 hours of lessons.
Information on how to apply for this specific course is not available as it is not offered as a single course. You should refer to the admission process for the "Language Mediation and Intercultural Communication for Business, Law and Community Services" degree programme.