BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY · CANADA
Marketing Management - Public Relations Associate Certificate
Certificate · Taught in en
At a glance
—
Duration
—
IELTS
—
Tuition / yr
en
Language
Certificate
Level
- Can be taken completely onlineFlexible Delivery
- Specialized for PR career entry or advancementCareer Focus
- Designed by industry professionalsIndustry Relevance
- Develops skills in strategic communication, media relations, crisis management, and digital PRKey Skills
BCIT's Public Relations Associate Certificate program is designed to prepare you for a career in PR across various sectors. It provides essential skills for today's media landscape, including strategic communication, media relations, crisis management, and digital PR. Public relations professionals are crucial in almost every industry, helping organizations build and maintain their reputation and stakeholder relationships. This program is developed with industry professionals to ensure you learn the most current PR strategies. You'll gain hands-on training and develop the ability to manage communication projects, create campaigns, handle media interviews, and utilize data-driven storytelling. It's ideal for those starting a new career or seeking to advance in their current role, ensuring you are ready for the demands of the modern PR field. The program can be taken entirely online and is suitable for individuals with or without prior experience who wish to specialize in public relations.
Curriculum
The program focuses on essential public relations fundamentals, with options for elective courses to tailor your learning to individual career goals. Courses are designed for job-readiness.
- Part-time
- Media RelationsMKTG 1019
Entry requirements
English Studies 12 or equivalentMinimum 50%
Applicants must meet all entrance requirements. The program is available to international applicants. A study permit is required for international students. This program is NOT eligible for a Post-graduation Work Permit (PGWP).
Fees
Tuition (international)Tuition is charged on a course-by-course basis. Refer to the Flexible Learning Tuition & Fees page for details.
Tuition (home)Tuition is charged on a course-by-course basis. Refer to the Flexible Learning Tuition & Fees page for details.
Living—
Most programs in the School of Business + Media require students to "Bring Your Own Device" (BYOD) with specific computer requirements. A stable internet connection is necessary for online classes.
How to apply
1. Declare Your ProgramSubmit your program declaration online. Ensure all questions are answered completely. You will need a credit card to pay the application fee. Processing typically takes about eight weeks, after which you'll receive a program plan letter.
2. Check Course Availability and RegisterReview the current availability of courses and register for available classes. Be aware that high-demand courses can fill quickly, and courses may be cancelled due to low enrollment.