University of Southern California · United States
Master of Science in Public Relations Innovation, Strategy and Management
This online Master of Science program focuses on public relations, emphasizing innovation, strategy, and management. It explores how brand communication impacts global organizations, covering a wide range of PR, marketing, and advertising concepts. You'll delve into topics like brand purpose, data-driven storytelling, multiplatform content, social media, influencer relations, crisis communication, and the influence of new technologies. The program aims to equip you with the skills to support diverse perspectives, manage teams effectively, and understand business fundamentals to communicate with stakeholders. Graduates will be prepared for management roles in brand communication, with a focus on ethical leadership and immediate application of learned concepts to workplace challenges.
