Peking University's Guanghua School of Management offers an undergraduate program in Business Administration designed to cultivate future business leaders. The program focuses on providing a comprehensive understanding of business principles, strategic thinking, and practical application. Students will engage with core business disciplines and have opportunities to explore specialized areas within management. The curriculum emphasizes a strong foundation in economics, finance, marketing, and organizational behavior, preparing students for diverse career paths in the global business environment. The program aims to develop analytical skills, problem-solving abilities, and a global perspective, fostering innovation and leadership. With a commitment to academic excellence, Guanghua School of Management leverages its renowned faculty and extensive resources to deliver a rigorous and enriching educational experience. The program encourages students to develop a strong sense of social responsibility and ethical leadership, preparing them to make a positive impact in their chosen fields.