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This three-year Bachelor of Business Administration (BBA) in Tourism and Hospitality Management is designed for high school graduates seeking a direct entry into the dynamic global tourism and hospitality industry. The program provides a solid foundation in essential business principles, combined with specialized knowledge in areas like destination management, customer service, revenue management, and tourism marketing. It emphasizes a future-facing approach, integrating innovative information and communication technologies (ICT) and sustainable management practices. Graduates will be well-equipped with theoretical knowledge, practical skills, and an international outlook to excel in leadership roles within this exciting sector.
This unique four-year dual-degree program allows you to earn two internationally recognized Bachelor's degrees by studying in two vibrant global hubs: Vienna, Austria, and Hong Kong. You will spend the first two years at Modul University Vienna, followed by the final two years at The Hong Kong Polytechnic University (PolyU), which is ranked #1 globally for Hospitality and Tourism Management. This partnership offers an exceptional opportunity to gain cross-cultural academic and professional experience, a broader global perspective, and enhanced employability in both European and Asian markets. Upon completion, you will be awarded a BBA in Tourism and Hospitality Management from Modul University Vienna and a BSc in Hotel and Tourism Management from PolyU, preparing you for leadership roles in the international tourism and hospitality industry.